{"id":9506,"date":"2021-05-03T21:51:45","date_gmt":"2021-05-03T21:51:45","guid":{"rendered":"https:\/\/tegnasandbox.com\/tegna\/advertise\/?p=9506"},"modified":"2023-06-06T19:00:37","modified_gmt":"2023-06-07T02:00:37","slug":"tegna-at-iab-newfronts-what-we-learned-about-the-trusted-relationships-ott","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/tegna-at-iab-newfronts-what-we-learned-about-the-trusted-relationships-ott\/","title":{"rendered":"TEGNA at IAB NewFronts: What We Learned About the Trusted Relationships & OTT\u00a0"},"content":{"rendered":"

If 2020 taught us anything, it\u2019s that more Americans are invested in their local community than ever before<\/span>, creating a Local Renaissance.\u00a0<\/span>At the 2021 NewFronts,\u00a0<\/span>TEGNA leaders<\/span>\u00a0<\/span>shared how\u00a0<\/span>brands can achieve local relevance at scale and build\u00a0<\/span>trusted relationships with consumers<\/span>.<\/span>\u00a0<\/span><\/p>\n

John\u00a0<\/span>Vilade<\/span>, Head of Sales at <\/span>Premion<\/span><\/a>, is one of those leaders showing\u00a0off how\u00a0brands can benefit from TEGNA\u2019s foundation in truth and trust.<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>Premion<\/span>\u00a0is the first and leading local OTT advertising solution in the industry<\/span>,\u00a0<\/span>serving local and regional advertisers across all sizes and categories<\/span>,\u201d\u00a0<\/span>Vilade<\/span>\u00a0says<\/span>.\u00a0<\/span>\u201c<\/span>We deliver access to premium OTT inventory<\/span>\u00a0<\/span>from over 125+ branded networks using advanced targeting and performance insights.<\/span>\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Today,\u00a0<\/span>Premion<\/span>\u00a0is delivering billions of impressions and thousands of advertising campaigns in all 210 television DMAs.\u00a0<\/span>As an industry leader, Premion continues to invest boldly to remain innovative, enabling advertisers to reach audiences at scale based on location, behaviors, and interests.<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>More importantly, in today\u2019s media marketplace, trust is critical.\u00a0<\/span>This is why our focus remains on brand-safe<\/a>, high-quality premium inventory <\/span>at all times<\/span>, and no use of open exchanges,<\/span>\u201d says Vilade. <\/span>\u00a0<\/span><\/p>\n

In fact, when you work with\u00a0<\/span>Premion<\/span>, you\u2019re working with a partner that\u2019s TAG Certified Against Ad Fraud<\/a>. This is a validation of our strategy of directly sourcing inventory from premium publishers and using cutting-edge anti-fraud technology. We\u2019re also widely recognized for our advanced, closed-loop attribution capabilities that help marketers measure business outcome<\/span>s.<\/span>\u00a0<\/span><\/p>\n

When it comes to measuring outcomes, TEGNA and\u00a0<\/span>Premion<\/span>\u00a0have another\u00a0<\/span>first-to-market approach\u00a0<\/span>with TEGNA Attribution<\/a>, which measures outcomes for both TV and OTT.\u00a0<\/span>\u00a0<\/span>Using advanced closed-loop attribution to capture data, we can drill into specific programs or audience targets that generate the best lift in performance. <\/span>\u00a0<\/span><\/p>\n

For example, our market-leading insights helped deliver more than 7,000 attribution campaigns across a variety of verticals. These include auto, where we\u2019ve seen approximately 11-1 new car ROI; and for furniture, where we\u2019ve delivered a $19 cost per showroom visit.\u00a0<\/span>Last year alone, we captured tens of billions of impressions, 19 million website visits, and 11 million location visits.\u00a0<\/span>\u00a0<\/span><\/p>\n

And we\u2019re not stopping there. Also at NewFronts, we announced\u00a0<\/span>new partnership<\/span>s with travel and tourism company\u00a0<\/span>Arrivalist<\/span><\/a>,<\/span>\u00a0and automotive data company Polk Automotive Solutions<\/span>, to take Attribution above and beyond with industry-specific metrics and outcomes.\u00a0<\/span>\u00a0<\/span><\/p>\n

Chapter 7 – Trusted Results<\/a> from TEGNA<\/a> on Vimeo<\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

PUT YOUR MESSAGES IN GOOD PLACES\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

Thinking of how to safely amplify your brand messages in the digital space?\u00a0\u00a0<\/span>Get in touch.<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If 2020 taught us anything, it\u2019s that more Americans are invested in their local community than ever before, creating a Local Renaissance.\u00a0At the 2021 NewFronts,\u00a0TEGNA leaders\u00a0shared how\u00a0brands can achieve local relevance at scale and build\u00a0trusted relationships with consumers.\u00a0 John\u00a0Vilade, Head of Sales at Premion, is one of those leaders showing\u00a0off how\u00a0brands can benefit from TEGNA\u2019s …<\/a><\/p>\n","protected":false},"author":4,"featured_media":10080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-9506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=9506"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10080"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=9506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=9506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=9506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}