{"id":9509,"date":"2021-05-04T14:47:51","date_gmt":"2021-05-04T14:47:51","guid":{"rendered":"https:\/\/tegnasandbox.com\/tegna\/advertise\/?p=9509"},"modified":"2022-02-07T08:43:21","modified_gmt":"2022-02-07T15:43:21","slug":"tegna-at-iab-newfronts-communities-of-passion","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/tegna-at-iab-newfronts-communities-of-passion\/","title":{"rendered":"TEGNA at IAB NewFronts: Communities of Passion"},"content":{"rendered":"<p>Nothing creates communities of passion quite like sports. Did you know there are 200 million sports fans in America spending $56 billion on sporting events a year?<\/p>\n<p><a href=\"https:\/\/www.tegna.com\/tegna-acquires-leading-local-sports-podcast-network-locked-on\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\">TEGNA\u2019s Locked\u00a0<\/span><span data-contrast=\"auto\">On<\/span><\/a><span data-contrast=\"auto\"> Podcast Network captures that <\/span><span data-contrast=\"auto\">local\u00a0<\/span><span data-contrast=\"auto\">attention with 160\u00a0<\/span><span data-contrast=\"auto\">daily<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">podcast<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0for every NFL, NBA, MLB, and NHL team, as well as dozens of major college sports teams<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">In 2020,\u00a0<\/span><span data-contrast=\"auto\">Locked\u00a0<\/span><span data-contrast=\"auto\">On<\/span><span data-contrast=\"auto\">\u00a0podcasts attracted more than 80 million downloads<\/span><span data-contrast=\"auto\">, making it the<\/span><span data-contrast=\"auto\">\u00a0leading podcast network for local sports.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s why, at this year\u2019s <a href=\"https:\/\/www.iab.com\/events\/2021-iab-newfronts\/\" target=\"_blank\" rel=\"noopener nofollow\">IAB NewFronts<\/a>, we launch<\/span><span data-contrast=\"auto\">ed<\/span><span data-contrast=\"auto\">\u00a0new video experiences (including an OTT app) across all TEGNA station platforms, designed specifically for passionate hometown fans.<\/span> <span data-contrast=\"auto\">At TEGNA, sports live across\u00a0<\/span><span data-contrast=\"auto\">all<\/span><span data-contrast=\"auto\">\u00a0our markets and platforms. From the <a href=\"https:\/\/tegnamarketingsolutions.com\/powerofinspiration\/\" target=\"_blank\" rel=\"noopener nofollow\">Olympics<\/a><\/span><span data-contrast=\"auto\">\u00a0to the Super Bowl,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\"><a href=\"https:\/\/tegnamarketingsolutions.com\/blog\/march-madness-rebounds\" target=\"_blank\" rel=\"noopener nofollow\">March Madness<\/a> to the <a href=\"https:\/\/tegnamarketingsolutions.com\/2020\/08\/20\/start-your-engines-what-brands-can-achieve-with-a-big-sporting-event-like-the-indy-500\/\" target=\"_blank\" rel=\"noopener nofollow\">Indy 500<\/a>,\u00a0<\/span><span data-contrast=\"auto\">we can help advertisers reach the<\/span><span data-contrast=\"auto\">se<\/span><span data-contrast=\"auto\">\u00a0communities o<\/span><span data-contrast=\"auto\">f passion.\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Locked On Podcast Network talks Padres\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/I6kOzf65d1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">About TEGNA\u00a0<\/span><\/b><br \/>\n<span data-contrast=\"none\">As one of the nation\u2019s largest local media companies, TEGNA represents 64 local media brands in 51 markets. While our brands started as television stations, every newsroom operates its own website, OTT and mobile apps, multiple newsletters, and at least four social feeds.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"none\">When you add it all up, our creators publish more than 60,000 pieces of content a month, and communities across the country place their trust in us for accurate news that keeps them safe, up-to-date, and helps them plan their day.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\"> <b>PUT YOUR MESSAGES IN GOOD PLACES\u00a0\u00a0<\/b><br \/>\nThinking of how to safely amplify your brand messages in the digital space?\u00a0\u00a0<a href=\"https:\/\/tegnamarketingsolutions.com\/contact\/\" rel=\"nofollow noopener\" target=\"_blank\">Get in touch.\u00a0<\/a>\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know there are 200 million sports fans in America spending $56 billion on sporting events a year? At the 2021 IAB NewFronts, Locked On&#8217;s Ross Jackson announced new video experiences across all TEGNA station platforms, designed specifically for passionate hometown fans.<\/p>\n","protected":false},"author":4,"featured_media":10080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-9509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beingoodcompany","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=9509"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/10080"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=9509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=9509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=9509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}