{"id":9611,"date":"2023-07-17T00:00:49","date_gmt":"2023-07-17T07:00:49","guid":{"rendered":"https:\/\/tegnasandbox.com\/tegna\/advertise\/?p=9611"},"modified":"2023-07-11T12:22:34","modified_gmt":"2023-07-11T19:22:34","slug":"spencers-tv-appliance-team-up-with-kpnx-for-big-olympic-tv-giveaway","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/spencers-tv-appliance-team-up-with-kpnx-for-big-olympic-tv-giveaway\/","title":{"rendered":"Spencers TV & Appliance Team Up with KPNX for Big Olympic TV Giveaway"},"content":{"rendered":"

Established in 1973, Spencer\u2019s TV & Appliance has grown to become the go-to appliance store in Phoenix, Arizona, and surrounding areas. This success didn\u2019t happen overnight, however. Founder Rick Biederbeck has spent years cultivating relationships with customers \u2013 something that helps the appliance retailer compete with the big box and national chain stores.\u00a0\u00a0<\/span><\/p>\n

The employee-owned retailer also has a great relationship with <\/span>KPNX, TEGNA\u2019s Phoenix affiliate<\/span><\/a> (also known as 12News). \u201cSpencer\u2019s has been working with KPNX for decades, so we have a symbiotic relationship,\u201d says Anthony Conti, Director, Digital Marketing at Spencer\u2019s.\u00a0\u00a0<\/span><\/p>\n

\u201cWe are always giving back to the community, and we are 100% red, white, and blue. Any opportunity we have with KPNX to do something community-driven that represents our country, like the Olympics, we\u2019re definitely on board,\u201d says Conti.\u00a0\u00a0<\/span><\/p>\n

Spencer\u2019s Partners With KPNX\u00a0<\/b><\/h2>\n

Gearing up for the Games in Tokyo, Spencer\u2019s put its trust in the creative team at KPNX to help promote the Olympics while also communicating that Spencer\u2019s carries the best electronics equipment available \u2013 and is the place to go if you want to watch historic Olympic moments on a brand new 65-inch TV.\u00a0<\/span><\/p>\n

\u201cThere really wasn\u2019t any hesitancy in signing up for an Olympic campaign with KPNX,\u201d says Conti. \u201cThey\u2019ve always been a great partner, and whether it was Olympics or not, we trust them to point us in the right direction,\u201d says Conti.\u00a0<\/span><\/p>\n

While only 12 lucky entrants won a new TV, the campaign was also an excellent opportunity for Spencer\u2019s to build its brand name and increase sales. As Jim Schroeder, Account Executive at KPNX said, the goal of the giveaway was to lead viewers to say well, I didn\u2019t win a TV, but now I\u2019m excited to watch the Olympics on a new TV, then they\u2019ll go to Spencer\u2019s and buy a new TV.\u201d\u00a0\u00a0<\/span><\/p>\n

\u201cI think the saying \u2018rising tides raise all ships\u2019 is how our partnership has worked over the years. We trust that 12News always has our best interests in mind, which puts us in great company,\u201d says Conti.\u00a0\u00a0<\/span><\/p>\n

H2: Sound Good? Align Your Brand With Olympic Content With TEGNA.\u00a0<\/b><\/h2>\n

Brands looking to align with Olympic content that showcases unity, triumph, victory, and the power of inspiration can <\/span>contact us today to learn more and be part of this amazing journey<\/span><\/a>.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Spencer\u2019s TV & Appliance encouraged its customers to see the Tokyo Olympics bigger and better than ever \u2014 the retailer gave away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here\u2019s how TEGNA station and NBC-affiliate KPNX helped amplify this message and improve brand recall for Spencer\u2019s.<\/p>\n","protected":false},"author":4,"featured_media":9612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,67],"tags":[],"class_list":["post-9611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcast","category-sports","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=9611"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/9612"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=9611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=9611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=9611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}