{"id":9710,"date":"2021-08-06T13:56:17","date_gmt":"2021-08-06T13:56:17","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=9710"},"modified":"2023-01-25T15:16:58","modified_gmt":"2023-01-25T22:16:58","slug":"the-hybrid-customer-journey-%e2%80%8bhow-local-plays-a-key-role-in-a-post-covid-world","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/the-hybrid-customer-journey-%e2%80%8bhow-local-plays-a-key-role-in-a-post-covid-world\/","title":{"rendered":"The Hybrid Customer Journey: \u200bHow Local Plays a Key Role in a Post-COVID World"},"content":{"rendered":"

It\u2019s no secret that the pandemic changed the way consumers shop and purchase goods and services. With storefronts closed, many retailers embraced e-commerce and \u201cclick and collect\u201d shopping, which helped many through rough times.\u00a0<\/span><\/p>\n

But as stores began to open back up, have consumers returned to brick-and-mortar? <\/span><\/p>\n

Yes and no. <\/span><\/p>\n

The consumer experience has transformed into a hybrid of online and in-store options. In fact, 33% of consumers are \u200bhybrid shoppers based on price, availability, and convenience. Here\u2019s what the data from an <\/span>Uberall report<\/span><\/a> says of shoppers new habits:\u00a0<\/span><\/p>\n