{"id":9979,"date":"2021-09-27T18:09:03","date_gmt":"2021-09-27T18:09:03","guid":{"rendered":"https:\/\/tegnacorpstage.wpengine.com\/advertise\/?p=9979"},"modified":"2023-01-25T15:29:32","modified_gmt":"2023-01-25T22:29:32","slug":"holiday-prep-a-look-at-2021-consumer-plans-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.tegna.com\/advertise\/holiday-prep-a-look-at-2021-consumer-plans-this-holiday-season\/","title":{"rendered":"Holiday Prep: A Look at 2021 Consumer Plans This Holiday Season"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Predictions say this holiday season will be bigger and better than ever, and now is the time for brand marketers to get a jump on holiday planning. To help brands gear up for the upcoming holiday season, we\u2019re sharing insights on the ways consumers plan to shop in the last few months of 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s what your brand needs to know as you plan for the upcoming holiday season.\u00a0<\/span><\/p>\n<p><b>Holiday Spending Will Rise<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\">A recent <\/span><a href=\"https:\/\/martechseries.com\/analytics\/data-management-platforms\/new-data-quantum-metric-finds-majority-americans-emotionally-invested-2021-holiday-season-boosting-expected-ecommerce-spending\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400\">Martech survey<\/span><\/a><span style=\"font-weight: 400\"> found that 64% of consumers expect this season to be bigger and more meaningful than 2020. As a result:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.emarketer.com\/content\/how-retailers-start-planning-2021-holiday-season\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400\">eMarketer is forecasting<\/span><\/a><span style=\"font-weight: 400\"> U.S. holiday retail sales to rise +2.7% from 2020 \u200b<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">62% of consumers plan to spend more this holiday season than pre-covid 2019 (Martech)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">38% of consumers anticipate spending $600+ on their holiday shopping this year (<\/span><a href=\"https:\/\/www.shopkick.com\/press\/press-releases\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400\">Shopkick<\/span><\/a><span style=\"font-weight: 400\">)\u200b<\/span><\/li>\n<\/ul>\n<p><b>Shoppers Will Start Early\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">With consumers feeling more emotionally invested this holiday season, many will begin shopping earlier than in years past. Half of the respondents in a recent <\/span><a href=\"https:\/\/martechseries.com\/analytics\/data-management-platforms\/new-data-quantum-metric-finds-majority-americans-emotionally-invested-2021-holiday-season-boosting-expected-ecommerce-spending\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400\">Martech survey<\/span><\/a><span style=\"font-weight: 400\"> said they plan to start buying holiday gifts well before Black Friday. Additionally:\u200b<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">66% will avoid major shopping holidays due to potential out-of-stock issues or potential errors in their online shopping purchases\u200b<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">29% of Millennials say that it will take about a week to make a holiday purchase decision\u200b<\/span><\/li>\n<\/ul>\n<p><b>E-Commerce is Dominant<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Online shopping habits created during the pandemic seem like they are here to stay, at least through the holiday season. eMarketer has found that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">E-commerce sales are forecasted to rise 11% during the 2021 holiday season<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u200bExperts expect that nearly 19% of the total holiday season retail sales will come from e-commerce. \u200b<\/span><\/li>\n<\/ul>\n<p><b>But In-Store Shopping Isn\u2019t Dead<\/b><\/p>\n<p><span style=\"font-weight: 400\">While many consumers are still planning to do most of their shopping online this year, in-store shopping will still be essential for many. In a recent <\/span><a href=\"https:\/\/2omhlm1xseuu14d1pq2u87rh-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/08\/2021-Holiday-Expectations-Release.pdf\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400\">Shopkick survey<\/span><\/a><span style=\"font-weight: 400\">, 43% of U.S. consumers stated that they would be doing most of their holiday shopping in physical stores.\u200b Benefits to in-store holiday shopping in 2021\u200b include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">70% of consumers want the ability tryout and see products in person\u200b<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">41% of consumers want in-person sales associate interactions\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>About TEGNA<\/b><\/h3>\n<p><span style=\"font-weight: 400\">At TEGNA, we\u2019re committed to serving the greater good of our communities. TEGNA is a one-stop-shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers through linear broadcast, over-the-top streaming (OTT), and digital solutions. <\/span><a href=\"https:\/\/www.tegna.com\/advertise\/contact\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Click here to learn more.<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To help brands gear up for the upcoming holiday season, we\u2019re sharing insights on the ways consumers plan to shop in the last few months of 2021.<\/p>\n","protected":false},"author":4,"featured_media":9980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,77],"tags":[],"class_list":["post-9979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holiday","category-trend-time","wpautop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/comments?post=9979"}],"version-history":[{"count":0,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/posts\/9979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media\/9980"}],"wp:attachment":[{"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/media?parent=9979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/categories?post=9979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tegna.com\/advertise\/wp-json\/wp\/v2\/tags?post=9979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}