Winning With Audiences and Performance

Live sports commands some of the most passionate and engaged audiences in media. As viewing shifts across screens, advertisers are following fans to streaming TV — with rising expectations for measurement, performance and accountability.

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    New research from Premion and Advertiser Perceptions reveals what’s driving live sports streaming investment and what could unlock even greater spending.

    • 73% of advertisers plan to invest in live sports streaming/CTV over the next 6–12 months
    • Agency demand is even stronger, with 79% planning to invest, compared with 65% of marketers.
    • 60% say reaching highly engaged sports fans during live events is a top reason for investing in live sports streaming, making it the leading investment driver.

    But greater investment comes with higher expectations. Advertisers want more transparency, stronger proof of ROI and better ways to measure whether they’re reaching the right audiences in the markets that matter.

     

    What You’ll Learn

    In this playbook, you’ll discover:

      • What’s driving investment in live sports streaming
      • Which measurement and reporting capabilities matter most
      • How streaming extends the reach and impact of linear sports campaigns
      • The biggest barriers to greater investment
      • New audience insights and campaign results that demonstrate the impact of live sports streaming
      • What advertisers need to make live sports easier to buy, measure and prove

    Download the free Live Sports Streaming Playbook for timely insights on the evolving live sports streaming opportunity — and what advertisers want next.