Gannett to Launch More than 100 HighSchoolSports.Net Microsites Across Its Network of Local Media Web Sites
McLEAN, VA – Gannett Co., Inc. (NYSE: GCI) today announced HighSchoolSports.net is launching hyper-local, co-branded high school sports microsites across its network of more than 100 local media web sites, plus national high school sports pages on USATODAY.com. HighSchoolSports.net is a subsidiary of Gannett and part of the Gannett Digital Network.
Leveraging the depth and breadth of Gannett’s sports content for consumers and advertisers, the HighSchoolSports.net microsites are expected to collectively reach approximately 9.4 million unique monthly visitors.*
Consumers continue to access Gannett’s trusted local high school sports coverage through local Gannett-owned media web sites, with each site’s microsite enhanced with HighSchoolSports.net content.
“HighSchoolSports.net is a strong brand in the high-school athlete community. We are combining the news gathering assets of our newspapers and television stations with the technology and school relationships of HighSchoolSports.net to create the best possible experience for users and advertisers. This unlocks the full value of our prep sports content for our readers and for sports marketers, including national marketers, who are increasingly looking to reach 12- to 17-year-old athletes and their families at the local and regional level,” said Peter Lundquist, vice president and general manager, Gannett High School Sports.
“At the same time, our local media outlets — through their new co-branded HighSchoolSports.net microsites — provide consumers with more national and local high school sports coverage, video, schedules and statistics. Readers of USATODAY.com’s national prep sports coverage will also find expanded coverage.”
The initiative debuts this month in 38 Gannett media markets, including Atlanta, GA, Washington, DC, and Denver, CO. Rollout to the company’s remaining local media outlets is expected to be completed by the end of 2010.
Gannett Co., Inc. (NYSE: GCI) is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 82 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 600 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is one of the UK’s leading regional community news providers, with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of web sites.
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* ComScore, April 2010: Gannett’s network of high school web sites, including HighSchoolSports.net, reached 9.4 million unique monthly visitors.