3 Ways to Celebrate America and the 4th of July with Team TEGNA
Happy Fourth of July from #TeamTEGNA! As with any big holiday, millions of TEGNA viewers turn to their local news teams for information on the festivities, weather reports, and inspirational ideas to create the best party ever. Here’s how your brand can get in on the action.
From sea to shining sea, local news has emerged as one of the safest environments for advertisers and is a proven and powerful vessel for brand messaging – especially during the holidays.
According to the IAB, 84% of consumers feel that advertising within news increases or maintains brand trust, and 45% are more likely to visit the brand’s website or search for more information online.
Here are a few ways your brand can benefit from aligning with TEGNA’s holiday content.
Checking the News with WKYC in Cleveland
In Cleveland, hundreds of thousands of people will be checking in with TEGNA’s WKYC to find out where and how to celebrate this year’s festivities. For a brand advertising alongside both on-air and digital coverage, that’s hundreds of thousands of eyeballs that can see your messages as well.
Checking the Weather with 12News in Phoenix
In Phoenix, supply chain issues canceled some fireworks shows inside the city, but that isn’t stopping anyone from having a good time. As a result, Arizonans will be turning to the 12News Weather Team to help make new plans. Whether it’s temperatures in the 100s or if monsoon season will bring a downpour, your brand has a chance to align with TEGNA’s local weather teams that create a unique bond with millions of loyal users who depend on us to provide accurate, real-time weather forecasts so they can make informed decisions about their day.
Last-minute 4th of July Party Prep with Atl&Co in Georgia
In this throwback clip from 2018, lifestyle expert Parker Wallace from ‘Parker’s Plate’ shares a great 4th of July party spread on 11Alive’s ‘Atlanta & Company’ in which she shares a handful of products to have the best patriotic party ever – from huge grills to lawnmowers and more!
TEGNA is leading the local news industry with a commitment to providing consumers with trusted accurate information, and clients with advertising environments that are fraud-free and are rooted in brand safety. Let’s get in touch to see if advertising with TEGNA is right for your brand.