Sunny Skies Ahead: Benefits of Advertising and Aligning with TEGNA’s Accurate, Real-time Weather Forecasts
It’s the first day of Spring, and to honor the occasion, we’re highlighting the amazing weather teams at WTHR in Indianapolis, WHAS in Louisville, and WXIA in Atlanta – and what their forecasts mean for your brand advertising.
They say April showers bring May flowers, and the trusted weather teams at TEGNA stations across the country can tell you just how much rain to expect.
From knowing if they need to put on a coat before heading to work, if they need to grab an umbrella to the bus stop, millions of viewers turn to TEGNA meteorologists for accurate, real-time weather forecasts to make informed decisions about their day.
That’s because TEGNA audiences trust their award-winning meteorologists – such as Ben Pine at WHAS 11 in Lousiville, Chesley McNeil at 11 Alive in Atlanta, and Angela Buchman at 13News in Indianapolis – that have created a unique bond with millions of loyal viewers in the communities they serve.
Weather Sponsorships Mean Sunny Skies for Advertisers
The spring season tends to bring a spike in weather interest, which means advertisers can expand their reach among a loyal and engaged audience with consistent, highly visible branding.
For example, Kirk Kupsky, owner of iRestore St. Louis, a local general contractor specializing in roofing in St. Louis, partnered with TEGNA’s KSDK and proactively created a severe weather spot to have ready to air when severe weather came. Combined with appearances on Show Me St. Louis, the station’s lifestyle show, Kupsky reports his business has tripled.
“When we had big storms rolling through, all of these combined tactics helped generate more leads, says Kupsky. “Not only that, but it helped boost our brand in the community, and more importantly, we got to help so many people.
Local news has emerged as one of the safest environments for advertisers and is a proven and powerful vessel for brand messaging. According to the IAB, 84% of consumers feel that advertising within news increases or maintains brand trust, and 45% are more likely to visit the brand’s website or search for more information online.
Adding to the credibility of our weather teams, all TEGNA platforms – linear TV, streaming TV, digital and mobile — are TAG Certified Against Ad Fraud. Our clients can feel confident that we provide a brand-safe, fraud-free environment for their media spending.
Rain, snow, or sunny skies, the marketing experts at TEGNA are ready to learn about your unique needs to create a solution that best fits your brand. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Let’s get in touch to talk about your marketing plans.