What is 1+1=?
As TV viewing habits continue to evolve across broadcast, streaming, and digital channels, one habit remains constant: Sports reign supreme in live viewership. What does this all mean for brand advertising? Dan McDonough, TEGNA’s Director of Sponsorships, explains the power of sports and its effect on advertising outcomes.
Consumer demand for video content is strong, influencing purchase decisions for 89% of consumers. The versatility of video marketing has many benefits, and we’ve enlisted the help of TEGNA’s Jeff Beacham and Deirdre Abels at WGRZ in Buffalo to help us understand the significance of video marketing.
Is TV advertising still effective? You bet your bottom dollar it is! There’s a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.
Diving into the world of TV advertising doesn’t need to be complicated or intimidating. We’ve enlisted the help of industry experts at TEGNA to illustrate the benefits a brand can see with TV advertising and dispel some common myths and concerns in The Ultimate Guide to TV Advertising! Thanks to our experts Jeff Beacham, Steve Chase, Bryan Goldmark, Susan Marley, Julie Mecklenburg, Dan Meyers, Dave Neway, Frank Pallino, Wes Rodda, Pat Sullivan, WGRZ, WUSA, WTSP, Locked On Podcast Network, KING, KUSA, and TEGNA.
Are you looking to buy TV spots for your business? Here’s everything you need to know about buying TV ads, from length to budget.
March Madness presents a BIG opportunity for advertisers to take full advantage of this undefeated concentration of consumer eyeballs. Learn more.
The halo effect can drastically improve brand perception and drive customer loyalty. Learn what it is and how this can be applied in your marketing campaigns.
Advertising locally enables small businesses to build brand awareness, generate sales, and create community connections. Here are ten tips to achieve local advertising success.
Kentucky Derby advertising offers brands an elite opportunity to capture the attention of a large, wealthy audience. Learn about specific opportunities and benefits.
The Daytona 500 isn’t just a race; it’s a spectacle, drawing in millions of viewers during President’s Day Weekend and creating a prime advertising opportunity for brands looking to make an impact.