Choosing the Right Local Media for Your Advertising Campaign
In today’s competitive business landscape, advertising locally is crucial to any brand’s marketing strategy. Choosing the proper local media channels is essential to effectively promote your products or services to a local audience. In this guide, we’ll explore local media, how to advertise locally, industries that benefit from it, various local media advertising options, successful local media campaigns, and the importance of creating a cross-platform strategy.
How to Advertise Nationally: 5 Best Practices
Depending on your brand goals, national, regional, and local brands looking to expand and grow their business could all greatly benefit from national TV ad campaigns. At TEGNA, Kinzey Fritz knows what it takes to create a national TV campaign that generates results. We sat down with her to get her insights on creating a national campaign that can move the needle for your brand.
How WFAA’s Viral Weather Moment Can Mean Increased Visibility for Your Brand Advertising
Can your brand benefit from leaning into viral moments? Aligning advertising with local news and viral moments can be a powerful strategy to connect with your audience, increase brand visibility, and stay relevant in a rapidly changing digital landscape.
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
Watch and discover how Kate Cox, Marketing Coordinator for Cochise County Tourism and Economic Council, partnered with TEGNA’s KPNX in Phoenix for a marketing campaign to help this unique set of communities in the southwest corner of Arizona become a popular travel destination and attract visitors from all across the country.
3 Creepy Campaigns to Inspire Your Brand’s Halloween Marketing & Advertising This Fall
Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.
Understanding Today’s Leisure Traveler: Unpacking Key Findings
What does your brand need to know about the rebound in the travel and tourism industry? Tom Charno, Senior Consumer Insights Strategist at TEGNA, details key findings from our latest consumer insights e-book, Taking Off: Understanding Today’s Leisure Traveler.
How to Build a Fun & Engaging Staycation Marketing & Advertising Campaign
Does your travel or tourism brand have a strong staycation marketing campaign? Learn how to build a staycation advertising strategy that drives results.