A Seat at the Table: How WLTX & JP Holley Funeral Home Celebrated Black History Month
This year for Black History Month, JP Holley Funeral Home, a Black-owned business, aligned with WLTX’s A Seat at the Table, a program amplifying and celebrating Black voices affecting change in the community. Find out how this partnership is leading to a greater understanding of why diversity, inclusion, and representation matter.
Super Bowl LVI Scores Touchdown for Linear & Streaming Audiences
When the content is a must-watch, audiences will show up in a big way. Super Bowl LVI starring the Rams and Bengals ran past expectations to become the most-watched show on Linear TV in five years. But the good news for advertisers is that the big game’s ads delivered 106 million viewers, and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI.
Seasons of Comfort: 3 Ways TEGNA Can Help Brands’ Charitable Efforts Local Communities During the Holidays
Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.
TEGNA Insights: 3 Takeaways from Nielsen’s Total Audience Report
Optimism is growing as vaccinations continue to roll out across the country. This means that consumer behaviors and attitudes are dramatically changing yet again. The newly released Nielsen Total Audience Report is helping to make sense of this shift, using data from February 2021 to reflect current consumer attitudes and behaviors. “As consumers began to venture out again, brands will have an opportunity to gain …
All News is Not Created Equal: The Advantages of Local
Forget about fake news. A new study from IAB finds that advertising in trusted news sources – like WXIA in Atlanta – makes consumers trust and like brands more. WXIA’s Nancy Barre discusses why local news advertising is brand safe, increases trust, and drives consumers to action – and why this is excellent news for advertisers.