TEGNA Station Spotlight: 12NewsNow Telling Stories of the Power City
Team TEGNA is keeping our advertising partners in good company from coast to coast, with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like 12NewsNow in Beaufort, Texas, and their commitment to telling stories of the people working every day to keep the Power City rolling, from the spot welders and forklift drivers to the engineers, contractors, and chemists.
2023 Advertising Trends: 10 Ways to Adjust Your Strategy
As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year.
Wise Rides: A Purpose-Driven Program to Help Prevent Impaired Driving in the Community
Wise Rides is a sponsored program that reminds and encourages viewers to make smart decisions and designate a driver or use a ride-sharing app to prevent tragic accidents.
TEGNA AudienceOne: A Way to See Improved Business Outcomes by Targeting Audiences Using First-Party Data
Third-party cookies are going away, leaving local businesses to face challenges when managing advertising and targeting new audiences. Chris Fehrmann, TEGNA’s VP of Digital Products, is here to explain the advantages of TEGNA AudienceOne and using first-party data to adapt to these current and upcoming industry changes.
As the Cookie Crumbles, TEGNA AudienceOne Brings Brands and Fans Together
At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. Today we’d like to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or service. How can your brand use this new level of targeting sophistication in a consumer-and-privacy-first approach?
TEGNA AudienceOne: The ‘Why’ Behind Our New Customer Data Platform
What is TEGNA AudienceOne and why should your brand take advantage of it? TEGNA’s Dave Neway is here to explain the pain points our new first-party audience data platform alleviates and how it will help your brand make meaningful connections with high-value customers.
Why Does Digital Need to Be a Part of Your Brand’s Strategy This Summer?
For brands looking to turn local online search queries into foot traffic to their storefront, event, or other specific location, audience targeting, geofencing, and retargeting, could be a viable solution.
New Nielsen Study Illustrates the Importance of Cross-Platform Campaigns with Linear, OTT, and Digital
Whether your business is a local grocery store, a regional auto dealership, or a major university, with Nielsen’s latest insights, it’s clear that advertisers need to consider running cross-platform campaigns with TV, OTT, and digital advertising.
4 Ways to Get to Know Your Customers Better
Who buys your products? Who uses your services? How well do you know your customers? For ‘Get to Know Your Customers Day,’ we’re showing off a few ways you can get to know your people – from brand new prospects to loyal, repeat customers.