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Can your brand benefit from leaning into viral moments? Aligning advertising with local news and viral moments can be a powerful strategy to connect with your audience, increase brand visibility, and stay relevant in a rapidly changing digital landscape.  

This Halloween, marketing and advertising your brand with seasonal nostalgia may be the trick to help your brand treat new and loyal customers alike.

Watch and discover how Kate Cox, Marketing Coordinator for Cochise County Tourism and Economic Council, partnered with TEGNA’s KPNX in Phoenix for a marketing campaign to help this unique set of communities in the southwest corner of Arizona become a popular travel destination and attract visitors from all across the country.

Partnering with #TeamTEGNA is like having friends and neighbors that have your best interest at heart. We are right around the corner and connected across the country. We bring that rare combination of local heart and hustle with national amplification and know-how. Striving to serve the greater good of our communities, we ensure that businesses from Main Street to Madison Avenue are growing and thriving with our end-to-end marketing solutions that include original content, multi-platform amplification, and cutting-edge attribution.

Great News! We’re leading the industry with one of the only first-party audience-targeting solutions in the local media landscape, and we’re thrilled to announce that TEGNA AudienceOne has been named the Best New Tool for First-Party Data Utilization category of Cynopsis’ Measure Up Awards!

Have you seen the new Super Mario Brothers movie yet? If not, be prepared for a spoiler: Not only do they save the world, but they can teach us a lesson or two on the importance of TV advertising.  

“Good Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,” says Almasri. “During consultations, I’ll ask new patients how they heard about us. They’ll say something like, “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.” 

Financial stress abounds. Between high prices at the pump, skyrocketing grocery bills, and rising housing costs, TEGNA’s WZZM in Grand Rapids, Michigan, is on your side. Surviving the Squeeze is a segment that shares money-saving tips and tricks to help keep you, your family, and your pets happy and healthy. What does this mean for your financial brand? There’s an opportunity to align with our trusted content and help consumers ease financial stress.

At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. We want to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or services.

Public trust, truth, and transparency have enormous value, and the CBS 8 team in San Diego continually showcases their commitment to providing trustworthy journalism and dedication to community service. What does that mean for brands advertising with the station and TEGNA affiliates?  Learn more about the news-trust halo and how it extends to their brands, both large and small.