Health Care

Are you creating a hospital marketing plan? Here are a few key strategies to consider. Learn more about target markets, local advertising, differentiation, and more!

TV advertising is one of the most-effective ways a healthcare provider can build brand awareness, attract patients, generate trust, and should always be considered when media planning. Our Ultimate Guide to Hospital Advertising can help hospitals of all shapes and sizes understand healthcare consumers’ attitudes, expectations, behaviors, and pain points to win their hearts and minds.

“Good Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,” says Almasri. “During consultations, I’ll ask new patients how they heard about us. They’ll say something like, “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.” 

TV advertising remains one of the top ways dental brands can generate business and should always be considered when putting together a great media plan.

Like most healthcare consumers surveyed in Checking the Pulse of Today’s Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is ready to return to in-person appointments. She’s also ready to help your healthcare brand alleviate patient pain points with prescriptive recommendations to connect with new patients and reconnect with existing patients. Here are her five remedies for healthcare brands as so many Americans return to in-person appointments

When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”  

With Nurses Week, there’s an intrinsic value for us across the board,” says Melynda Lewis, General Manager of Beck & Masten Buick GMC Coastal Bend. “For me, my store, and my employees to walk into a hospital or health care facility – especially through COVID – knowing that we’ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.” 

With TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.

TEGNA is full of good people looking to serve the greater good of our communities – people like Weezie Porter and Paige Price at WWLTV in New Orleans. The team worked hard to create A Clean Start, a program to help improve the lives of those struggling with addiction in a partnership with Bridge House / Grace House.   

As vaccines roll out across the country, research from the CDC found that 90% of patients say that as the pandemic eases, they will seek healthcare services they delayed in 2020. What does this mean for your health care brand?