Health Care

Like most healthcare consumers surveyed in Checking the Pulse of Today’s Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is ready to return to in-person appointments. She’s also ready to help your healthcare brand alleviate patient pain points with prescriptive recommendations to connect with new patients and reconnect with existing patients. Here are her five remedies for healthcare brands as so many Americans return to in-person appointments

When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”  

With Nurses Week, there’s an intrinsic value for us across the board,” says Melynda Lewis, General Manager of Beck & Masten Buick GMC Coastal Bend. “For me, my store, and my employees to walk into a hospital or health care facility – especially through COVID – knowing that we’ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.” 

TEGNA is full of good people looking to serve the greater good of our communities – people like Weezie Porter and Paige Price at WWLTV in New Orleans. The team worked hard to create A Clean Start, a program to help improve the lives of those struggling with addiction in a partnership with Bridge House / Grace House.   

As vaccines roll out across the country, research from the CDC found that 90% of patients say that as the pandemic eases, they will seek healthcare services they delayed in 2020. What does this mean for your health care brand?  

Part of being in good company at TEGNA means providing good information and developing good partnerships. WUSA9 did just that with its virtual town hall on vaccine confidence in diverse communities.

With a very health-conscious public, healthcare brands have a unique opportunity to leverage trends in telehealth, health insurance, and media consumption in order to connect with new and existing patients.