TEGNA’s Marketing Solutions

With historic realignment and new excitement surrounding never-before-seen matchups, the upcoming college football season is in great formation to deliver tangible results to brands that advertise alongside it.   

Every brand competes for attention in today’s saturated market. Achieving brand fame has become the holy grail of marketing. But what exactly is brand fame, and why is it crucial for businesses? 

Live Sports continues to lead the way in Appointment TV’s evolution as the 150th running of the Kentucky Derby drew its largest broadcast audience since 1989, averaging 16.7 million viewers on NBC and peaking at 20.1 million viewers. 

Digital marketing for lawyers incorporates digital channels, platforms, and technologies to promote services and increase online presence. Learn TEGNA’s tactics here.  

State-level campaigns play a pivotal role in shaping the direction of governance, and many questions emerge with political advertising, so understanding the nuances is more crucial than ever. Jeff Brown, TEGNA’s VP of Political Revenue and General Sales Manager, is here to help answer critical questions political advertisers must ask when running state-level political ad campaigns.  

This year’s NCAA Tournament scores BIG on Broadcast TV as the Women’s Final between Iowa and South Carolina smashes viewership records.

The transition to streaming represents a shift in the media ecosystem, with traditional broadcasters navigating new challenges and opportunities. Al Reynolds, Director of Research & Analytics at TEGNA, discusses the evolving nature of media consumption and the need for broadcasters to innovate and differentiate themselves in a rapidly changing landscape.

Do you need help reaching your target audience in the digital marketing landscape? Remarketing and retargeting can be the game-changers you need to reconnect with users who have already shown interest in your products or services.

Digital media planning empowers brands to navigate the dynamic online landscape precisely and purposefully. By embracing digital media planning principles and leveraging innovative technologies, businesses can elevate their online presence and achieve tangible results in today’s competitive marketplace.

Are you looking to buy TV spots for your business? Here’s everything you need to know about buying TV ads, from length to budget.