TEGNA’s Marketing Solutions

Creating successful ads is easier than you think. Impress your target audience with 5 tips for building strong and effective TV ads.

Advertising locally enables small businesses to build brand awareness, generate sales, and create community connections. Here are ten tips to achieve local advertising success. 

For Mother’s Day, we’re looking at five brands leveraging the effectiveness of making emotional connections with audiences to grow business. Here are our takeaways and tips for TV ad creative that works. 

Have you seen the new Super Mario Brothers movie yet? If not, be prepared for a spoiler: Not only do they save the world, but they can teach us a lesson or two on the importance of TV advertising.  

TV advertising is one of the most-effective ways a healthcare provider can build brand awareness, attract patients, generate trust, and should always be considered when media planning. Our Ultimate Guide to Hospital Advertising can help hospitals of all shapes and sizes understand healthcare consumers’ attitudes, expectations, behaviors, and pain points to win their hearts and minds.

“Good Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,” says Almasri. “During consultations, I’ll ask new patients how they heard about us. They’ll say something like, “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.” 

TV advertising remains one of the top ways dental brands can generate business and should always be considered when putting together a great media plan.

When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”  

Financial stress abounds. Between high prices at the pump, skyrocketing grocery bills, and rising housing costs, TEGNA’s WZZM in Grand Rapids, Michigan, is on your side. Surviving the Squeeze is a segment that shares money-saving tips and tricks to help keep you, your family, and your pets happy and healthy. What does this mean for your financial brand? There’s an opportunity to align with our trusted content and help consumers ease financial stress.

At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. We want to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or services.