Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
Watch and discover how Kate Cox, Marketing Coordinator for Cochise Country Tourism and Economic Council, partnered with TEGNA’s KPNX in Phoenix for a marketing campaign to help this unique set of communities in the southwest corner of Arizona become a popular travel destination and attract visitors from all across the country.
How to Make Your Ads More Clickable
The key to influencing audiences now resides in a brand’s skill of crafting advertisements that distinguish themselves from the masses, grab attention, and ultimately drive clicks. TEGNA’s Katie Yape, an expert in the dynamic field of digital advertising, is here to offer her tips to win the battle for consumer attention, and ultimately, capture clicks to increase ROI.
3 Creepy Campaigns to Inspire Your Brand’s Halloween Marketing & Advertising This Fall
Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.
Understanding Today’s Leisure Traveler: Unpacking Key Findings
What does your brand need to know about the rebound in the travel and tourism industry? Tom Charno, Senior Consumer Insights Strategist at TEGNA, details key findings from our latest consumer insights e-book, Taking Off: Understanding Today’s Leisure Traveler.
How to Build a Fun & Engaging Staycation Marketing & Advertising Campaign
Does your travel or tourism brand have a strong staycation marketing campaign? Learn how to build a staycation advertising strategy that drives results.
Digital Marketing for Resorts: 5 Tips & Strategies
Luring and retaining guests entails more than providing comfortable lodgings and breathtaking vistas in the fast-paced and competitive hospitality landscape. If you want to increase bookings, a digital marketing strategy can help show off your resort’s distinctive appeal, resonate with your desired audience, and get heads in beds.
The Power of Local Sports Sponsorships: How Can Your Brand Get in on the Action?
For advertisers, sports present a powerful opportunity to align brand messaging with moments of connectivity, fostering a lasting impact on engagement and loyalty. Here’s how your brand can get in on the action – from the Super Bowl to the Olympics, and the youth leagues in your local community.