What is OTT Advertising?

OTT also known as “over-the-top” is TV access through the internet without a cable or satellite service.

Why Should You Use OTT Advertising?

OTT advertising allows you to use multiple demographics to best target your desired audience.

OTT relates to content delivery whereas CVT (connected television) refers to the internet-connected device accessing the content.

With 64 stations in 51 markets across the country, TEGNA is a leader in digital news and reaches audiences on the digital platforms they prefer most – and ad types they engage with. Combined with TEGNA’s TAG Certification and 100% NewsGuard Green ratings, advertisers are offered a brand-safe, fraud-free environment to reach valuable TEGNA audiences at home and across the country.

National Streaming Coverage with Premion

With the scale to reach OTT viewers in all 210 US markets, our streaming partner, PREMION, offers regional and local advertisers the opportunity to target their desired audience & expand their reach on high-quality, long-form streaming TV inventory.

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National Streaming Coverage with Premion

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Local Streaming on Roku and FireTV

Local content available live and on-demand; our station streaming apps offer access to the best of TEGNA, including 24/7 access to breaking live and on-demand local news, newscast replays, extended live coverage, weather, station specials, and investigations, VERIFY’s weekly show, Daily Blast LIVE, and local sports shows hosted by the Locked On Podcast Network.

Industry-Leading Marketing Attribution Measurement Solutions

TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns by collecting real-time data for TV and streaming shows and their accompanying advertisements. It effectively connects TV and streaming viewing habits with outcome metrics such as Sales Conversions, Brand Lift, Website Visits, and App Downloads. This data can be used to prove the value of TV/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.

7K

Attribution Reports

17B

OTT Impressions Measured

18M

Exposed OTT Website Visits

1.4K

OTT Clients

Website Visits

Advertisers can delve deeply into measuring outcomes — from website visits to connecting CTV viewership with sales through attribution — truly understanding the ROI of each impression in their campaign.

Sales Conversion

Sales Conversion Attribution, the latest evolution in our industry-leading outcome-based solutions, prioritizes advertisers’ business goals to drive campaign performance and optimize ROI.

Brand Lift & Brand Attribution Studies

Deepen your analysis and impact of streaming and digital campaigns. With this data, marketers can optimize campaign creatives better and drive more leads.