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Industry-Leading Solutions

Streaming TV Advertising

TEGNA’s partner PREMION is an industry-leading premium CTV/OTT advertising platform serving regional and local advertisers across all 210 markets.

  • 125+ leading TV and media brands
  • Audience targeting by location, behavior, and interest
  • Detailed reporting and campaign insights

Premion was recently awarded the Cynopsis Best of the Best Award for Best Ad Tech Solution and Model D Award for Outstanding Brand Safety Strategy.

Frequently Asked Questions

What is OTT Advertising?

OTT also known as “over-the-top” is TV access through the internet without a cable or satellite service. OTT advertising is ads that are played via online streaming platforms.

Why Should You Use OTT Advertising?

OTT advertising allows you to use multiple demographics to best target your desired audience. Streaming platforms also allow for gathering audience insights to learn about your audience and make real-time targeting adjustments.

What is CTV vs. OTT?

OTT relates to content delivery whereas CTV (connected television) refers to the internet-connected device accessing the content.

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