Ready to be in Good Company? Let’s Connect >>
Industry-Leading Solutions
Industry-Leading Marketing Attribution Measurement Solutions
TEGNA’s Marketing Attribution Solution
TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns by collecting real-time data for TV and streaming shows and their accompanying advertisements. It effectively connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more. This data can be used to prove the value of TV/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.
TEGNA’s Marketing Attribution Solution
TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns by collecting real-time data for TV and streaming shows and their accompanying advertisements. It effectively connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more. This data can be used to prove the value of TV/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.
What is a Marketing Attribution Tool?
Gartner reveals that only 53% of decisions are being influenced by marketing analytics. Although marketers strive to be data-driven, cognitive bias and data management prevent obstacles. A marketing attribution tool can help companies overcome some of these hurdles, by providing information related to campaigns in a clear and digestible format. With marketing measurement, teams can determine which campaigns were successful.
Brand Lift & Brand Attribution Studies
TEGNA Attribution’s Brand Lift studies enable marketers to deepen their analysis and impact of streaming (OTT/CTV) campaigns. With this data, marketers are able to better optimize campaign creatives and drive more leads.
Brand Lift & Brand Attribution Studies
TEGNA Attribution’s Brand Lift studies enable marketers to deepen their analysis and impact of streaming (OTT/CTV) campaigns. With this data, marketers are able to better optimize campaign creatives and drive more leads.
How Brand Lift Studies Work
Brand studies are conducted using privacy-safe exposed and control surveying tactics. TEGNA divides a sample of consumers into two groups, and exposes one group, the exposed group, to a brand’s streaming ad on partner websites. The other group, the control group, is not exposed to the brand’s streaming ads. Brand lift is calculated by comparing survey results for the exposed and control groups.
7K
Attribution Reports
17B
OTT Impressions Measured
18M
Exposed OTT Website Visits
1,400
OTT Clients
Frequently Asked Questions
What is marketing attribution?
Marketing attribution is the process of evaluating the campaign and determining where the most conversions are coming from to optimize future results. Marketing attribution gives advertisers the power to maximize their budgets, while driving results.Why is marketing attribution so important?
Marketing attribution enables you to identify customer patterns and behaviors and learn from them as you continue to develop your campaign. Continuous data collection to understand your desired target is vital to maximizing a campaign’s success.Ready to be in Good Company?
Ready to be in Good Company? Let’s Connect >>