According to TEGNA's 2022 study, Unlocking the Car Buyer of Today, more than 38% of consumers are considering purchasing a vehicle within the next year. For companies looking to build connections with this audience, it’s important to consider a marketing strategy. Advertising with TEGNA offers automotive dealership businesses the opportunity to maximize their exposure to this audience.
Automotive dealership businesses can reach the community through local broadcast stations. According to a recent TEGNA study, Unlocking the Car Buyer of Today, 46% of all car buyers are receptive to television dealership ads. By partnering with trusted news stations, you can capitalize on viewer’s receptiveness and build your brand authority to grow your business.
Automotive dealership businesses can reach the community through local broadcast stations. According to a recent TEGNA study, Unlocking the Car Buyer of Today, 46% of all car buyers are receptive to television dealership ads. By partnering with trusted news stations, you can capitalize on viewer’s receptiveness and build your brand authority to grow your business.
TEGNA Contextual Advertising solutions, such as TEGNA AudienceOne, enable your business to reach your target audience and optimize your messaging without raising the privacy concerns that come with cookies. Unlocking the Car Buyer of Today, finds 21% of car buyers are purchasing their vehicles fully online and 14% are using a combination of online and in-person dealership visits. This makes building an online targeting strategy essential in reaching the right demographics.
TEGNA’s content sponsorships allow automotive dealerships to sponsor content that aligns with your target audience’s interests. From the Super Bowl to the Olympics, from the Emmys to the Oscars, TEGNA has the ability to connect your brand to iconic programming and massive audiences.
TEGNA’s content sponsorships allow automotive dealerships to sponsor content that aligns with your target audience’s interests. From the Super Bowl to the Olympics, from the Emmys to the Oscars, TEGNA has the ability to connect your brand to iconic programming and massive audiences.
TEGNA Attribution effectively connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more. This data can be used to prove the value of TV/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.
Create an omnichannel experience with TEGNA’s access to linear broadcast TV, local websites and mobile apps. By combining your advertising strategies, you maximize exposure and build brand recognition and trust.
Create an omnichannel experience with TEGNA’s access to linear broadcast TV, local websites and mobile apps. By combining your advertising strategies, you maximize exposure and build brand recognition and trust.
Being able to attract new buyers to the Audi brand through TEGNA and KGW has been a game changer for us. We’re selling more cars now.
I wanted to get ahead of the curve and talk to my audience proactively. I applied TEGNA’s Unlocking The Car Buyer of Today e-book to my dealership. I tweaked messaging for my TV commercials to make my local messaging a little bit stronger. It’s really made a difference. My store’s up 40% year over year.
I think I know what our customers want. I think I know what they need. With TEGNA Attribution, we can find out what works and what doesn’t, and we can constantly tweak our campaigns, try new ideas, and put new creative out there and see what the market is really receptive to.
The market's constantly changing, and I look to TEGNA to keep me in the loop. My job is to ensure that we take good care of customers, not figure out what the latest and greatest thing in marketing is. I'm not afraid to try what they suggest because that's what they do, and they're good at it.