Reach Sports Fans on Every Screen

Live sports command attention like nothing else. TEGNA and PREMION connect advertisers with highly engaged fans across live television, streaming, hometown teams and year-round sports content, combining massive reach with local relevance and more ways to make every sports moment count.

The Biggest Sports. Live and Local.

Put your brand at the center of must-see moments.

Live sports are the ultimate appointment viewing. From the NFL and college football to the NBA, Olympics, World Cup and more, TEGNA puts advertisers alongside premium programming that draws massive, highly engaged audiences and delivers powerful reach across local markets.

Premium Streaming TV

Live Sports. Built for Streaming.

Reach engaged fans in the moments that matter.

As more fans stream the games they love, PREMION gives advertisers access to premium professional and collegiate sports with flexible all-sports and league-specific packages. Advanced targeting helps brands reach the audiences that matter, while transparent channel- and game-level reporting provides greater visibility into where campaigns deliver.

Hometown Teams. Unmatched Local Passion.

Connect with fans through the teams they love.

Through local sports rights and partnerships across the NFL, NBA, MLB, NHL and WNBA, TEGNA puts brands alongside hometown teams and live games, creating powerful opportunities to reach deeply engaged fans and build relevance within the communities that matter most.

Local Sports Sponsorships

Built for Your Market. Ready to Scale.

Turn local sports passion into brand impact.

Market-specific sports sponsorships connect brands with the teams, coverage and moments driving conversation locally. Activate in a single market or extend across multiple TEGNA markets to combine hometown relevance with greater reach and scale.

Your Team. Every Day.

Reach fans beyond game day with Locked On.

Locked On, the #1 sports podcast network, reaches highly engaged fans through daily, expert-led coverage of every NFL, NBA, MLB and NHL team, plus 60+ top colleges and major conferences, giving brands an always-on way to stay connected to sports audiences throughout the year.