Industry News and Marketing Trends

In partnering with the Urban League of Knoxville, TEGNA’s WBIR 10News helped to supply more than 3,000 children with back-to-school supplies and loads of confidence as they head back to class. WBIR’s Marketing Director, Sarah Webster, explains why this type of cause marketing is so valuable for the kids in the community and for brands looking to amplify their social responsibility efforts and make a difference. 

At TEGNA, we are proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves. For Hispanic Heritage Month, we’re honoring the culture and contributions of #TeamTEGNA’s Hispanic and Latino Americans. This year, we’re celebrating Maria Delgado, Brand Marketing Manager, and Iris Duran, Account Manager at WFAA; Ernesto Romero, Local Sales Manager at KENS 5, and Rick Delcampo, National Sales Manager at WCNC. 

Download: Under the Hood: Unlocking the Car Buyer of Today

At TEGNA, we’ve partnered with Provoke Insights to bring you Unlocking the Car Buyer of Today, a 2022 TEGNA Research Study, which profiles today’s automotive consumer sentiment and intent toward the car-buying experience. With our findings, we aim to help dealerships better understand today’s car owners and buyers and better equip them with new insights to capture the hearts and minds of this audience. Here are our 5 key takeaways.  

Despite supply chain issues, demand outweighing inventory, gas prices, and more, Bill Dickason (of Bill Dickason Chevrolet Buick) has partnered with TEGNA to overcome these obstacles and ultimately sell more cars. Find out how he used #TeamTEGNA’s automotive study to help fuel this growth.  

Thanks to the events of the past two years, consumers are holding onto their current vehicles longer than before. For the first half of 2022, overall sales in the automotive aftermarket have increased 19% since 2019. This edition of Trend Time looks into all the insights your auto brand needs to reach audiences that plan to keep their cars and trucks for as long as possible.

Just as we’ve seen the past two years, this holiday season will look much different than the year before. This edition of Trend Time details how shopping habits are evolving and should shape up as we enter the 2022 holiday shopping season.

Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. 

Thanks to the boom in pet ownership brought on by the pandemic, US pet owners will spend nearly $110B on their pets this year​. How will they spend this money on Bark Ruffalo and Pico de Gato? This Trend Time has the insights your brand needs to help reach pet owners, create awareness, and capture market share.  

We’re invested in bringing in a new group of young, diverse talent looking to jump-start their careers in the media industry and have launched the first-ever Sales in Residence program! Join us in welcoming this impressive and extraordinary group to Team TEGNA: KARE11’s Shrutee Narayanan, Sophia Sexton, 11Alive’s Taylor Ayers, WUSA9’s Taylor Riller, WGRZ’s Matt Castro, and News Center Maine’s Sam Chipman.