Insights

Knowing your target audience is key in the world of CTV and digital advertising, and a new partnership between TEGNA and Publica by IAS is bringing advertisers tangible results by enabling them to target specific audiences and critical demographics precisely using first- and third-party data. Unlock powerful audience targeting and drive value for your advertisers with Audience Manager.

Discover the power of WNBA advertising to reach a growing, engaged, diverse audience with a track record of brand loyalty.

Olympics advertising allows companies to build loyalty while driving ROI. Browse through our list of best Olympic ads to gain inspiration for your campaigns. 

The synergy between local news and word-of-mouth marketing is undeniable. We sat down with Nicki Harkrider-Probey, Chief Revenue Officer at TEGNA, to hear her perspective on the profound impact of word-of-mouth marketing and the crucial role local broadcast news plays in fostering trust and credibility.

This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and informed about all the latest industry happenings. Here’s what came across our desks this month.

The Fourth of July can be a great time to connect with your target audience. Learn more about our tips on how to drive impactful campaigns with real-world examples.

This year’s NCAA Tournament scores BIG on Broadcast TV as the Women’s Final between Iowa and South Carolina smashes viewership records.

The transition to streaming represents a shift in the media ecosystem, with traditional broadcasters navigating new challenges and opportunities. Al Reynolds, Director of Research & Analytics at TEGNA, discusses the evolving nature of media consumption and the need for broadcasters to innovate and differentiate themselves in a rapidly changing landscape.

State-level campaigns play a pivotal role in shaping the direction of governance, and many questions emerge with political advertising, so understanding the nuances is more crucial than ever. Jeff Brown, TEGNA’s VP of Political Revenue and General Sales Manager, is here to help answer critical questions political advertisers must ask when running state-level political ad campaigns.  

Navigating the ever-changing media landscape is a constant challenge for brand marketing and advertising in all industries, no matter the day, season, or year. Throw a national election into the mix, and the challenge becomes even more complicated, intricate, and nuanced.