Industry News and Marketing Trends

Today’s media landscape is as competitive as ever as media companies offer more and more marketing services in order to be a “one-stop-shop” partner for their clients. Jay Donovan, Director of Digital Sales & Training at TEGNA, discusses why TEGNA is taking a different route, avoiding the famous phrase “Jack of All Trades, Master of None.”  

With a niche audience – like those following the #NFLDraft with TEGNA’s Locked On Podcast Network – brands are able to not only have a non-intrusive way to distribute messaging but also see higher engagements rates and increased loyalty. Here’s how your brand can draft up a new winning campaign for the upcoming NFL season.  

The weather can literally brighten your day, shift plans, dampen spirits, or even pull a community together in the aftermath of its wrath.​ Watching weather reports is a daily ritual and an essential factor in our decisions. When it comes to your brand, being part of the local weather forecast can create an optimal climate for contextually relevant brand messaging. ​That’s where TEGNA can help make it rain. 

Lots of good things are happening in our industry this week. Good News from Around the Horn is a new content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital and Measurement Solutions that TEGNA provides. This week, we’re looking at the jump in sports ratings, the increase in digital ad revenue, and more.

For an auto dealer like Sam Pack’s Five Star Ford in Carrollton, Texas, standing out from the crowd is a big challenge.  Luckily, Trey Russell, the dealership’s General Manager, is in good company with TEGNA’s WFAA, and the station has helped to put Sam Pack in the top 100 dealerships in Texas. 

With 82% of Americans in a ready-to-travel state of mind, millions of consumers are planning their summer vacations. With family trips and mental health getaways being top of mind for many Americans, is your brand prepared? Here are a few tips from Team TEGNA to capitalize on summer travel.  

“Our job at the CT Office of the Arts is to foster the creative ecosystem,” says Liz Shapiro at the CT Dept. of Economic and Community Development, Office of the Arts. “The community of artists and creative workers in the state is so big and we want to see those numbers continue to grow.” She adds, “TEGNA and FOX61 are perfect partners because they have a broad audience reach, can help to target our message, and to report back to let us know who is watching and how effective the campaign is.”

While millions of Americans have until midnight on April 18th to submit their taxes to Uncle Sam, many brands are wondering how consumers will spend their refund checks. This week’s trend time has a few answers.

“Good Morning Texas, it’s like hitting the jackpot. Our office phones go absolutely insane which is exactly what we want to hear,” says Riad Almasri, Founder and prosthodontist at FastNewSmile “During consultations, I’ll ask new patients how they heard about us. They’ll say something like “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.”

With overseas conflict, rising inflation, continued supply chain woes, labor shortages, and rapidly evolving consumer behaviors, American businesses can’t help but feel anxious at this point in time. Despite the inclination to go dark in the face of uncertainty, now is actually an ideal time to dial-up brand advertising. History shows there’s a reward for companies who are bold and strategic with their advertising efforts in challenging and/or precarious times.