Industry News and Marketing Trends

Does your brand have a niche audience? How do you reach them with effective messages? For Oakwood Homes, an integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination. 

“I have a little mantra: If a client thinks television doesn’t work, put him in the ad,” says Brenda Love, President of Love Advertising. “All of a sudden, people that they went to first grade with will be calling saying, ‘Oh, I saw you on TV.’ The power of TV and the power it has brought to our client’s business is amazing.  

“We were in a big growth spurt and we needed the ability to get out and reach those communities getting new health centers,” says Rodney Goodie, the CEO of St. Hope Foundation. “We looked at our marketing strategy and we really needed that capacity to be on a larger platform to be competitive in the market.” 

Partnering with #TeamTEGNA is like having friends and neighbors that have your best interest at heart. Here are a few of the amazing faces that work behind the scenes to bring the combination of local heart and hustle with national amplification and know-how to your brand marketing strategy.

After two years of lockdowns, travel restrictions, and uncertainty, 82% of Americans are ready to hit the road again as things continue to go back to normal. Here’s what your brand needs to know as you look to capture some of the dollars tourists will spend on travel this year. 

At TEGNA, we are debuting a new marketing newsletter, The Good Word, to keep your business in good company, driving good business outcomes. With The Good Word delivered right to your inbox, you’ll have access to a digest of the latest marketing and advertising trends, case studies, and relevant insights your business can leverage to more effectively connect with your target audience across broadcast, OTT, digital, and podcasts. 

With the legalization of sports betting in several states, the popularity of gaming is growing fast. Here’s how your brand can cash in on this hot new trend.  

With Nurses Week, there’s an intrinsic value for us across the board,” says Melynda Lewis, General Manager of Beck & Masten Buick GMC Coastal Bend. “For me, my store, and my employees to walk into a hospital or health care facility – especially through COVID – knowing that we’ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.” 

In this BIA Advisory Services podcast, our very own Jessica Daigle, Vice President of Sales Intelligence, chats with BIA’s new Vice President of Forecasting & Analysis, Nicole Ovadia, about the importance of high-quality content and the challenges faced as attribution commands more respect in the conversation between buyers and sellers. 

Today’s media landscape is as competitive as ever as media companies offer more and more marketing services in order to be a “one-stop-shop” partner for their clients. Jay Donovan, Director of Digital Sales & Training at TEGNA, discusses why TEGNA is taking a different route, avoiding the famous phrase “Jack of All Trades, Master of None.”