Industry News and Marketing Trends

This holiday season, a strong digital strategy will be a must-have. TEGNA’s digital platforms offer an opportunity to meet consumers wherever they are online, especially while researching gift ideas. Katie Yape, Product Manager, explains how TEGNA’s digital products can help your brand reach its holiday goals.

Created by American Express in 2010 and celebrated on November 26 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business.  

This week’s Good News series covers insights and articles on holiday shopping trends, how podcast audiences are becoming more diverse, which ads pack the most punch for advertisers and more. #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.

There are no heroes in our country more remarkable than our military members, veterans, and their families. In honor of Veterans Day, we’re sharing ways that TEGNA sends the message that there is no more incredible honor than helping to remember a life lived.  

Our survey, Mastering the Millennial Mindset of Today: A Post-Pandemic Deep-Dive into Millennial Attitudes and Behaviors, uncovered many data and insights about millennials. Our very own Dave Neway is sharing a new way to segment this audience of 72M people into six distinct archetypes or psychographic profiles with these key takeaways from our original research study with Provoke Insights. Download the free e-book to take a deep dive into the mindset of these six millennial groups.  

Take our quiz to see if you’re a Confident Parent, Free Spirit, a Glass Half-Empty, the In-Store Mom, All About Me, or an Overachiever. 

The wonderful Nicki Harkrider, Local Revenue Officer at TEGNA, joined hosts Matt Sunshine and Stephanie Downs on The Center for Sales Strategy’s Improving Sales Performance podcast to talk about the importance of fostering a culture of engagement amongst your sales teams, having and maintaining your core purpose as a sales leader, and the power of staying “resilient through the fatigue of change. Be sure to tune in! 

Third-party cookies are going away, leaving local businesses to face challenges when managing advertising and targeting new audiences. Chris Fehrmann, TEGNA’s VP of Digital Products, is here to explain the advantages of TEGNA AudienceOne and using first-party data to adapt to these current and upcoming industry changes.

At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. Today we’d like to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or service. How can your brand use this new level of targeting sophistication in a consumer-and-privacy-first approach?