Industry News and Marketing Trends

Live, local, and always on, TEGNA’s KGW+ is a new streaming app that offers 24/7 live and on-demand access to KGW’s original storytelling, local investigations, and reporting on the biggest issues affecting Portland and the nation. What does this mean for advertisers? Find out why adding streaming advertising to your marketing mix can deliver big results through reach extension.  

An in-depth look at the similarities and differences between content marketing and native advertising, as well as some ways marketers can successfully use native advertising to deliver content and grow brand awareness.

Retargeting provides a great opportunity to reach potential customers who have shown interest in your products and services, and give them multiple opportunities to convert.

Is TV advertising still effective? You bet your bottom dollar it is! There’s a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

As brands compete for high-value audiences, three questions always seem to arise for most brands looking to get into TV advertising: Should my brand be advertising locally? Should my brand be advertising nationally? Should my brand be using a combination of both? There’s no one-size-fits-all answer to this question, and this complete guide from Team TEGNA will help you determine the best option.

In celebrating Women’s History month, we’re shining the spotlight on TEGNA’s WLTX’s Dari Strickland, her commitment to providing trustworthy journalism, dedication to community service, and what that means for brands that advertise with WLTX and TEGNA affiliates.  

From banner ads and mobile bottom-of-screen overlay ads to sponsored content, marketing creative is incredibly important. Learn more about creating digital ads that convert.

Being a working woman in 1953 was virtually unheard of. Unless, of course, you were Georgia Davidson. As the founder of KTVB in Idaho, Davidson leaves behind a legacy of community service through trustworthy journalism and paved the way for several female leaders at the station, including Jessica Hagan, Kate Morris, Kristi Edmunds, Lisa Chavez, and Traci Liew. Join us in celebrating Women’s History Month by honoring Davidson’s legacy as a trailblazer, and learn what her legacy means for TEGNA’s advertising partners.

This week’s Good News series covers insights and articles on Black History Month, high ratings for the Grammy Awards, President Biden’s call to limit online ad targeting, and more.

TEGNA’s audiences are as diverse as the communities we serve. This infographic provides an overview of Black consumers, their economic power and how they use it, as well as  and their attitudes toward media and advertising.