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Advertising Insights & Marketing Strategies

Explore expert advertising insights, marketing trends, and proven strategies to help your business grow. Discover actionable tips for broadcast TV, streaming, digital advertising, sports marketing, and audience engagement with TEGNA.

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Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment

New Findings from PREMION’s 2026 Political Advertiser Streaming TV Survey

Good Work: TEGNA Cuts Through the Clutter for<br>1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: Driving Great Results with Honda of Seattle and KING5
Year in Review: A Year of Good Partnerships with Great Results
CTV spending is accelerating — and advertiser expectations are rising.

Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow image

Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow

Live sports remains one of advertising’s most valuable environments for reaching passionate fans at scale. As sports viewing shifts across screens, advertisers are increasingly following those fans to streaming TV.

September 17, 2026

Why Brands Benefit from Supporting Local Stories image

Why Brands Benefit from Supporting Local Stories

The business case for aligning with trusted journalism and community impact

Best Practice Tips Local Sponsorships Thought Leadership

CTV spending is accelerating — and advertiser expectations are rising. image

CTV spending is accelerating — and advertiser expectations are rising.

Nearly seven in 10 CTV advertisers (70%) plan to increase their CTV/OTT spending by an average of 17% in 2026

Video Cross-Platform Digital OTT

Local is entering a new era. image

Local is entering a new era.

Local streaming consumption continues to surge, reshaping how audiences discover content and how brands earn attention. At the same time, broadcast television remains a critical foundation for delivering scale, credibility, and shared moments that resonate in our communities. The most effective strategies today don’t choose between the two. They bring them together.

January 21, 2026

Broadcast Attribution Digital Local National OTT Podcasts Sponsorships Video

4th of July Marketing: Tips for Great Campaigns + Examples image

4th of July Marketing: Tips for Great Campaigns + Examples

The Fourth of July can be a great time to connect with your target audience. Learn more about our tips on how to drive impactful campaigns with real-world examples.

Best Practice Tips Broadcast Holiday Sponsorships Weather

How TEGNA Helps Advertisers Hit Their Target Digital Audiences image

How TEGNA Helps Advertisers Hit Their Target Digital Audiences

Knowing your target audience is key in the world of CTV and digital advertising, and a new partnership between TEGNA and Publica by IAS is bringing advertisers tangible results by enabling them to target specific audiences and critical demographics precisely using first- and third-party data. Unlock powerful audience targeting and drive value for your advertisers with Audience Manager.

Be in good company Digital

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities image

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities

With an historic realignment and new excitement surrounding never-before-seen matchups, the upcoming college football season is in great formation to deliver tangible results to brands that advertise alongside it.  Which conferences, teams, or games should your brand consider aligning with? Join Team TEGNA as Rob Leydon examines the details of each conference’s changes and what to expect in the upcoming season.

Sports Best Practice Tips Broadcast

June’s Industry News: The Rise of Humor in Marketing, Holiday Shopping Gets an Early Start, TVB's Local Broadcast TV News Study, and More image

June’s Industry News: The Rise of Humor in Marketing, Holiday Shopping Gets an Early Start, TVB’s Local Broadcast TV News Study, and More

This month’s Industry News series presents a collection of articles, insights, and resources handpicked by Team TEGNA. These materials are designed to keep your brand in the loop and well-informed about the latest industry developments. Each piece is carefully selected for its direct relevance to our industry, ensuring you stay ahead of the curve. Here’s what we’ve gathered for you this month.

Why is Sports Marketing Important? 5 Benefits + Tips image

Why is Sports Marketing Important? 5 Benefits + Tips

Sports marketing can help advertisers engage with dedicated fans while improving viewers’ association with their brand. Learn more about the benefits of sports marketing.

Be in good company Sports

Posts pagination

Sports

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities image

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities

Why is Sports Marketing Important? 5 Benefits + Tips image

Why is Sports Marketing Important? 5 Benefits + Tips

Why is Sports Marketing Important? 5 Benefits + Tips

A Slam Dunk Guide to WNBA Advertising image

A Slam Dunk Guide to WNBA Advertising

A Slam Dunk Guide to WNBA Advertising

What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  image

What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business? 

What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business? 

OTT

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment

Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow image

Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow

Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow

CTV spending is accelerating — and advertiser expectations are rising. image

CTV spending is accelerating — and advertiser expectations are rising.

CTV spending is accelerating — and advertiser expectations are rising.

Local is entering a new era. image

Local is entering a new era.

Local is entering a new era.

Digital

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment

CTV spending is accelerating — and advertiser expectations are rising. image

CTV spending is accelerating — and advertiser expectations are rising.

CTV spending is accelerating — and advertiser expectations are rising.

Local is entering a new era. image

Local is entering a new era.

Local is entering a new era.

How TEGNA Helps Advertisers Hit Their Target Digital Audiences image

How TEGNA Helps Advertisers Hit Their Target Digital Audiences

How TEGNA Helps Advertisers Hit Their Target Digital Audiences

Broadcast

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment

Local is entering a new era. image

Local is entering a new era.

Local is entering a new era.

4th of July Marketing: Tips for Great Campaigns + Examples image

4th of July Marketing: Tips for Great Campaigns + Examples

4th of July Marketing: Tips for Great Campaigns + Examples

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities image

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities

Good Work Videos: Success Stories

Good Work: TEGNA Cuts Through the Clutter for<br>1-800-GOT-JUNK with Mayblack Media Consulting image

Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting

Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting

Good Work: Driving Great Results with Honda of Seattle and KING5 image

Good Work: Driving Great Results with Honda of Seattle and KING5

Good Work: Driving Great Results with Honda of Seattle and KING5

Year in Review: A Year of Good Partnerships with Great Results image

Year in Review: A Year of Good Partnerships with Great Results

Year in Review: A Year of Good Partnerships with Great Results

TEGNA Advertise

TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.

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