Industry News and Marketing Trends

In the captivating realm of travel and tourism, where the allure of places near and far call out, the power of video advertising holds a remarkable sway. Here are five travel and tourism ads from Team TEGNA to inspire your next creative video campaign.

There’s a rise in hometown tourists, making it all the more important to market to locals taking vacations close to home. Watch as WWL’s Malik Mingo takes viewers to areas of New Orleans and how brands have benefitted from the halo effect and sponsored content.  

Does your travel or tourism brand have a strong staycation marketing campaign? Learn how to build a staycation advertising strategy that drives results.

It’s essential for hotels and resorts to create a cohesive marketing plan to better connect with potential customers. Learn more about the tactics to use alongside some examples here.

Casino advertising supports customer retention and drives new business. Learn how your business can maximize profits with these casino marketing ideas.

Digital marketing is an excellent way for casinos to attract new customers. Learn how to create an effective casino digital marketing strategy.

Our good friends at PREMION are featured in TVREV’s latest Special Report, titled “Local TV: Perils & Promise In The Age Of Streaming.” The report delves into the impact of local streaming on the television marketplace, touching upon its implications for broadcasters, advertisers, and consumers alike.

Did you know 85% of Americans consider themselves a fan of the Olympics? Every two years, the massive media event draws in millions of viewers, consuming billions of minutes of coverage – and that’s good news for brand advertising.  

For advertisers, sports present a powerful opportunity to align brand messaging with moments of connectivity, fostering a lasting impact on engagement and loyalty.​ Here’s how your brand can get in on the action – from the Super Bowl to the Olympics, and the youth leagues in your local community.  

Cross-channel marketing is an excellent way for brands to communicate effectively with customers across different marketing channels. Learn more.