3 Creepy Campaigns to Inspire Your Brand’s Halloween Marketing & Advertising This Fall
Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.
Good News: Local News is Thriving, NFL Ratings, New TV Ads from Big Companies, and More!
At the end of each month, the Good News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
Understanding Today’s Leisure Traveler: Unpacking Key Findings
What does your brand need to know about the rebound in the travel and tourism industry? Tom Charno, Senior Consumer Insights Strategist at TEGNA, details key findings from our latest consumer insights e-book, Taking Off: Understanding Today’s Leisure Traveler.
Understanding Today’s Leisure Traveler: Recommendations for a 5-Star Travel & Tourism Campaign
We know the travel and tourism industry is ripe for opportunity, and we also know that quality insights and fresh data give your brand an advantage in the marketplace. What should advertisers do with the insights that we found from our consumer survey, Taking Off: Understanding Today’s Leisure Traveler? Here are our recommendations.
17+ Travel Marketing Stats to Inform Your Strategy
As consumers increasingly prioritize travel, it’s important to understand what matters to them. With concerns about inflation and the emphasis on relaxation, travel brands can better connect with audiences through tailored messaging across channels.
Soar to New Heights: Airline Advertising Tactics
As an airline marketer, you’re seeking innovative ways to capture the hearts, minds, and wallets of today’s travelers. Amid a handful of new challenges brought forward in the past few years, the landscape is changing, and it’s crucial to reconsider your marketing’s angle of attack to stay fresh, relevant, and top of mind in a competitive environment.
Hometown Tourists Hit the Road with TEGNA’s One-Tank Trips
There’s a rise in hometown tourists, making it all the more important to market to locals taking vacations close to home. Watch as WWL’s Malik Mingo takes viewers to areas of New Orleans and how brands have benefitted from the halo effect and sponsored content.
How to Build a Fun & Engaging Staycation Marketing & Advertising Campaign
Does your travel or tourism brand have a strong staycation marketing campaign? Learn how to build a staycation advertising strategy that drives results.
Digital Marketing for Resorts: 5 Tips & Strategies
Luring and retaining guests entails more than providing comfortable lodgings and breathtaking vistas in the fast-paced and competitive hospitality landscape. If you want to increase bookings, a digital marketing strategy can help show off your resort’s distinctive appeal, resonate with your desired audience, and get heads in beds.