Good Work: Building Great Results with iRestore & KSDK
“Since partnering with KSDK, we’ve seen tremendous success. We’ve seen our stock rise in the local community as far as recognition, and customers feeling a little more at ease when dealing with somebody they’ve recognized and seen on TV,” says Kirk Kupsky, Owner of iRestore in St. Louis.
2022 in Review: 4 New Innovations TEGNA Debuted in 2022 to Super Serve our Audience and Advertising Partners
Team TEGNA was hard at work in 2022, bringing our audiences new ways to watch TEGNA content and new ways for our advertising and marketing partners to connect with these audiences. Here’s a look at just a few things we’ve accomplished in the last year.
2022 in Review: New & Original Research to Maximize Eyes & Connect Brands to Ideal Audiences
To help brands create the best business outcomes from their marketing dollars, Team TEGNA thrives on bringing relevant research and data points to the table. This year, we partnered with Provoke Insights to deeply dive into the mindset of two key audiences – Auto Intenders and Millennials – and how brands can leverage this research to create meaningful connections with their ideal audience.
Wise Rides: A Purpose-Driven Program to Help Prevent Impaired Driving in the Community
Wise Rides is a sponsored program that reminds and encourages viewers to make smart decisions and designate a driver or use a ride-sharing app to prevent tragic accidents.
Third-Party Cookies Giving You a Headache? TEGNA AudienceOne Relieves Common Targeting Pain Points in Marketing and Advertising Campaigns Using First-Party Data
At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. Today we’d like to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or service. How can your brand use this new level of targeting sophistication in a consumer-and-privacy-first approach?
3 Sustainability Campaign Ideas With Examples
An overwhelming majority of consumers are concerned about the impact of climate change and are more likely to do business with a brand that is committed to sustainability. At TEGNA, we offer our advertising partners a wealth of sponsorable programs and initiatives to help brands showcase their commitment to good – from KGW’s Good Energy campaign with OnPoint Community Credit Union to WUSA 9’s Eco9 partnership with Toyota, here’s what your brand needs to know to create a climate-friendly campaign.
Celebrate the Love: How a Personal Connection to Adoption Led to Something Wonderful for WFAA and the Community
Not only is November 19th National Adoption Day, but this year in Dallas and Fort Worth, it’s also Celebrate the Love Day in honor of WFAA’s program that shines a light on stories of adoption and ways the community can help. Alan Rose, Community Marketing Specialist at WFAA, shares his personal connection to adoption and why he led the creation of such a special and award-winning program.
Giving Thanks to our Partners that Fuel Team TEGNA: Our Partners
At TEGNA, we’re thankful for so many things: our people, partners, and the local businesses that help us serve the greater good of our communities, day in and day out. Here’s part one of a look back on everything good that we’re thankful for in 2022.
Giving Thanks to the People that Fuel Team TEGNA: Our People
At TEGNA, we’re thankful for many things: our people, our partners, and the local businesses that help us serve the greater good of our communities, day in and day out. Here’s part two of a look back on everything good that we’re thankful for in 2022.
Countdown to Christmas: Huntsville Santa Brings Joy This Holiday Season
The countdown to Christmas has begun at TEGNA’s FOX54 in Huntsville, Alabama. Starring the inspirational Bob Boyer, also known as the Hunstville Santa, TEGNA is not only spreading the joy of the holiday season, but extending those feel-good moments to brands and sponsors like Pepsi.
Last-Minute Digital Tactics to Capture E-Commerce Sales on Black Friday
This holiday season, a strong digital strategy will be a must-have. TEGNA’s digital platforms offer an opportunity to meet consumers wherever they are online, especially while researching gift ideas. Katie Yape, Product Manager, explains how TEGNA’s digital products can help your brand reach its holiday goals.
Small Business Saturday: Big Results Expected for the Small Shopping Holiday
Created by American Express in 2010 and celebrated on November 26 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business.
Good News from Around the Industry: TV Ads That Pack a Punch, Holiday Shopping Trends, Podcast Audiences Diversifying, and More!
This week’s Good News series covers insights and articles on holiday shopping trends, how podcast audiences are becoming more diverse, which ads pack the most punch for advertisers and more. #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
How Team TEGNA Honors and Amplifies our Nation’s Heroes for Veterans Day
There are no heroes in our country more remarkable than our military members, veterans, and their families. In honor of Veterans Day, we’re sharing ways that TEGNA sends the message that there is no more incredible honor than helping to remember a life lived.
Mastering the Millennial Mindset of Today
Approximately 10 years ago, we had lofty expectations for millennials, and for good reason – they were poised to become the most affluent, social media-obsessed, and powerful cohort in society. With 72 million strong in the US and 1.8 billion globally, millennials are a coveted group with more purchasing power than any other generation. Given …