WFAA Advertising Turns Frowns Upside Down for FastNewSmile
“Good Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,” says Almasri. “During consultations, I’ll ask new patients how they heard about us. They’ll say something like, “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.”
Good News From Around the Industry: Sponsors See Olympic Glory, What it Takes to Build Brand Trust with Gen Z, and More!
This week’s Good News series covers insights and articles on the rise in viewership of women’s sports, the marketing magic behind Olympic Sponsorships, the rise of FAST TV, and more.
Checking the Pulse of Today’s Healthcare Consumer: 5 Prescriptions to Ease Patient Pain Points with Marketing
Like most healthcare consumers surveyed in Checking the Pulse of Today’s Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is ready to return to in-person appointments. She’s also ready to help your healthcare brand alleviate patient pain points with prescriptive recommendations to connect with new patients and reconnect with existing patients. Here are her five remedies for healthcare brands as so many Americans return to in-person appointments
Checking the Pulse of Today’s Healthcare Consumer: 5 Marketing Takeaways
When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”
TEGNA Station Spotlight: WZZM Helps Viewers Survive the Financial Squeeze
Financial stress abounds. Between high prices at the pump, skyrocketing grocery bills, and rising housing costs, TEGNA’s WZZM in Grand Rapids, Michigan, is on your side. Surviving the Squeeze is a segment that shares money-saving tips and tricks to help keep you, your family, and your pets happy and healthy. What does this mean for your financial brand? There’s an opportunity to align with our trusted content and help consumers ease financial stress.
TEGNA AudienceOne: A First-Party Data Audience Targeting Solution
At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. We want to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or services.
10 Marketing Ideas For Your Home Remodeling Business
The home is now more than a home. It’s a space to work, a classroom, an entertainment space, and a place to relax. This sentiment is leading to inspiration for new home projects, tackling neglected jobs, and finding any good excuse to get off the couch.
Plumber Advertising: 10 Ideas and Tips
April showers bring May flowers, but you’re looking at a swamp if the rain isn’t draining. That’s where your plumbing business comes in. You have all the tools to help your service area, but how do you connect with audiences to let them know you’re the main line for the job?
Ask ChatGPT: Why Should I Advertise with TEGNA?
ChatGPT, an artificial intelligence chatbot, is getting a ton of attention in the marketing world. Whether you’re pro on con on using the new technology in content marketing strategies, there’s one thing we can’t deny: it knows exactly why your brand should be advertising with TEGNA.
TEGNA Station Spotlight: KFMB is Working for San Diego with Trustworthy Journalism
Public trust, truth, and transparency have enormous value, and the CBS 8 team in San Diego continually showcases their commitment to providing trustworthy journalism and dedication to community service. What does that mean for brands advertising with the station and TEGNA affiliates? Learn more about the news-trust halo and how it extends to their brands, both large and small.
The Ultimate Guide to TV Advertising
Diving into the world of TV advertising doesn’t need to be complicated or intimidating. We’ve enlisted the help of industry experts at TEGNA to illustrate the benefits a brand can see with TV advertising and dispel some common myths and concerns in The Ultimate Guide to TV Advertising! Thanks to our experts Jeff Beacham, Steve Chase, Bryan Goldmark, Susan Marley, Julie Mecklenburg, Dan Meyers, Dave Neway, Frank Pallino, Wes Rodda, Pat Sullivan, WGRZ, WUSA, WTSP, Locked On Podcast Network, KING, KUSA, and TEGNA.
What Does Women’s History Month Mean to Team TEGNA?
We asked some of our TEGNA employees to define what Women’s History means to them in one word. Here’s what Denisha Thomas at WATN, Angela Pace at WBNS, Tim Pham at KREM, Joanie Vasiliadis, and Dave Neway at TEGNA, had to say.
Good News From Around the Industry: Why Local TV News Matters for Advertisers, Navigating Brand Deals with Athletes, the Four-Day Work Week, and More!
This month’s Good News series covers insights and articles on the importance of partnering with local TV news, how to help ease consumer concerns surrounding two banks’ collapse, Chris Rock’s brand-bashing in his new Netflix special, the state of diversity in TV, the rising popularity of women’s sports, and more.