Are you looking to buy TV spots for your business? Here’s everything you need to know about buying TV ads, from length to budget.
It can be challenging to determine successful television campaigns. Learn how to attribute your TV ads to gain a better overview of campaign performance.
Enhance your brand’s marketing strategy with TV media buying. Optimize your campaigns to reach your target audience and drive ROI. Learn more.
The halo effect can drastically improve brand perception and drive customer loyalty. Learn what it is and how this can be applied in your marketing campaigns.
Advertising locally enables small businesses to build brand awareness, generate sales, and create community connections. Here are ten tips to achieve local advertising success.
This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and informed about all the latest industry happenings. Here’s what came across our desks this month.
Do you need help reaching your target audience in the digital marketing landscape? Remarketing and retargeting can be the game-changers you need to reconnect with users who have already shown interest in your products or services.
Digital media planning empowers brands to navigate the dynamic online landscape precisely and purposefully. By embracing digital media planning principles and leveraging innovative technologies, businesses can elevate their online presence and achieve tangible results in today’s competitive marketplace.
Brand awareness is the cornerstone of successful marketing strategies, representing the extent to which consumers recognize and recall a brand. Join us as we explore the intricacies of brand awareness and uncover effective techniques for elevating your brand’s presence in the market.
When building a local advertising campaign, you must know which platform is best for your business. Read our list of 3 local advertising platforms to decide.
Kentucky Derby advertising offers brands an elite opportunity to capture the attention of a large, wealthy audience. Learn about specific opportunities and benefits.
TV marketing campaigns can be a great way to connect with audiences. Use these successful campaigns to generate ideas for your next marketing initiative.
The Super Bowl isn’t just the NFL’s championship game bringing millions of viewers worldwide; it’s a cultural phenomenon renowned for its extravagant and memorable commercials. Here’s a look at some of the best from the Big Game to inspire your next sports marketing strategy.
This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
Could marketing alongside the NHL be the power play your brand needs? Here’s how your brand can connect to this audience and achieve your marketing and advertising goals.
NASCAR has entrenched itself as a premier sporting event with a large and engaged fanbase, translating into tangible results for brands that advertise and sponsor NASCAR content.
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