Good News from Around the Industry: Why Advertising in Uncertainty is a Must, Football to Lead Sports Viewership Rebound, and More!
Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides.
Time to Spoil our Furry Friends: The State of Pet Retail in 2022
Thanks to the boom in pet ownership brought on by the pandemic, US pet owners will spend nearly $110B on their pets this year. How will they spend this money on Bark Ruffalo and Pico de Gato? This Trend Time has the insights your brand needs to help reach pet owners, create awareness, and capture market share.
Meet #TeamTEGNA’s First-Ever Sales in Residence Program Participants
We’re invested in bringing in a new group of young, diverse talent looking to jump-start their careers in the media industry and have launched the first-ever Sales in Residence program! Join us in welcoming this impressive and extraordinary group to Team TEGNA: KARE11’s Shrutee Narayanan, Sophia Sexton, 11Alive’s Taylor Ayers, WUSA9’s Taylor Riller, WGRZ’s Matt Castro, and News Center Maine’s Sam Chipman.
The State of the State: TEGNA’s Dave Neway’s 2022 Marketing Industry Predictions Revisited
Back in January, TEGNA’s Dave Neway predicted that 2022 would usher in a new era in advertising, typified by increased consumer control and privacy, new habits and routines, continued collaboration between man and machine, and boundless opportunities to delight consumers at every turn. With 2022 more than halfway over, was he right? Read on as he follows up on his predictions and details the lessons learned so far.
Good Work: Serving Up Good Results with Fuzzy’s Taco Shop
It’s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn’t to find people who love tacos – it’s to find loyal customers who love Fuzzy’s tacos and will keep coming back for more. Here’s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.
Trend Time: Helping Consumers to Create a Financial Plan
Supply chain issues. Gas prices. Inflation. It’s no secret that many Americans are not optimistic about their financial situation in 2022. Luckily, financial brands are able to help ease some of these worries by helping consumers create a financial plan. Here’s what brands need to know.
Team TEGNA Welcomes Swapna Podlich as Director of Product Marketing
At TEGNA, our goal is to serve the greater good of our local communities. That includes helping businesses and economies thrive. To help our partners make smart marketing decisions, we are proud to welcome Swapna Podlich to #TeamTEGNA as our new Director of Product Marketing! We are so happy to have Swapna on board and know she will be a fantastic addition as we strive to serve the greater good.
WUSA 9 & Toyota Make Environmental History with First-of-it’s-Kind ECO9 TV News Truck
In a groundbreaking partnership with Toyota, WUSA9 introduced ECO9, the station’s first-of-its-kind eco-hybrid news car, taking TEGNA’s commitment to serving the greater good of our communities a huge step forward in the right direction.
How to Win Big by Aligning with TEGNA’s FIFA World Cup Coverage
In November, TEGNA’s FOX stations will be the home to all the pageantry and drama of the World Cup, airing live from Qatar. Your brand has a unique opportunity to reach this attractive audience. Here’s how your brand can join Team TEGNA and Team USA in their pursuit of the World Cup!
Good News from Around the Industry: The Power of Purpose, Fighting Clickbait, and More
Lots of things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides.
TEGNA’s Top Women in Media Honored With Cynopsis Award Nominations
Good news! TEGNA is beyond proud to announce KSDK’s Michelli Li, KING 5’s Julie Wolfe, TEGNA’s Nicki Harkrider, and Carlin Watkins are nominated for this year’s Cynopsis Top Women in Media Awards! Join #TeamTEGNA in celebrating our top women being honored as innovators and risk-takers, instrumental in creating and executing strategy in categories that cover sales, marketing, and diversity.
This NFL Season, TEGNA & Locked On Podcast Network Can Take Your Brand to the End Zone
An effective media mix is at the core of any successful campaign, just like any GM knows, you must balance your roster if you plan to win any games. Locked On’s Bryan Goldmark explains why TEGNA and Locked On have the perfect playbook in place for our partners – and why the combination of Linear TV and Podcasting can bring home the Lombardi trophy for your brand.
TEGNA Puts Research at Center Stage & is Proud to Welcome Back Amanda White as Head of Insights
To help make the best decisions for your business, we bring relevant research and data points to the table and create an experience that delivers real results. As a leading executive, Amanda White has a proven track record in navigating a topsy-turvy media landscape with rapidly changing consumers, and as such, has been named TEGNA’s new Head of Insights. Join us in welcoming her back to #TeamTEGNA!
Why Does Digital Need to Be a Part of Your Brand’s Strategy This Summer?
For brands looking to turn local online search queries into foot traffic to their storefront, event, or other specific location, audience targeting, geofencing, and retargeting, could be a viable solution.
Think Locally, Act Digitally: The Advantages of Partnering with Trusted News Teams at TEGNA
With public trust, truth, and transparency top of mind for digital marketers, local news has emerged as one of the safest environments for advertisers. 11Alive’s Michael Villela discusses how local businesses can thrive by aligning content with digital news content, and how #TeamTEGNA can help.
Good News from Around the Industry: Why to Combine Linear and CTV, Highlighting the Importance of Diverse Audiences, Why Live and Local Content is Crucial for OTT, and More!
Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. This week, we’re looking at several viewpoints on the CTV and Linear relationship, the state of audio marketing, the importance of having diverse audiences, and more!