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Let’s Talk TV: Using Brand Advertising to Stay Relevant During an Election Year image

Let’s Talk TV: Using Brand Advertising to Stay Relevant During an Election Year

Navigating the ever-changing media landscape is a constant challenge for brand marketing and advertising in all industries, no matter the day, season, or year. Throw a national election into the mix, and the challenge becomes even more complicated, intricate, and nuanced. 

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    Sunny Skies Ahead: Benefits of Advertising and Aligning with TEGNA’s Accurate, Real-time Weather Forecasts  image
    Broadcast | Sponsorships | Station Spotlight | Weather
    Sunny Skies Ahead: Benefits of Advertising and Aligning with TEGNA’s Accurate, Real-time Weather Forecasts 

    It’s the first day of Spring, and to honor the occasion, we’re highlighting the amazing weather teams at WTHR in Indianapolis, WHAS in Louisville, and WXIA in Atlanta – and what their forecasts mean for your brand advertising.
    Wise Rides: A Purpose-Driven Program to Help Prevent Impaired Driving in the Community image
    Automotive | Broadcast | Digital | OTT | Sponsorships
    Wise Rides: A Purpose-Driven Program to Help Prevent Impaired Driving in the Community

    Wise Rides is a sponsored program that reminds and encourages viewers to make smart decisions and designate a driver or use a ride-sharing app to prevent tragic accidents.   

    3/17/23
    4th of July Marketing: Tips for Great Campaigns + Examples image
    Best Practice Tips | Broadcast | Holiday | Sponsorships | Weather
    4th of July Marketing: Tips for Great Campaigns + Examples

    Happy Fourth of July from #TeamTEGNA! The Fourth of July can be a great time to connect with your target audience. Learn more about our tips on how to drive impactful campaigns with real-world examples.

    12/7/22
    How ABC10 in Sacramento Serves the Greater Good of its Local Community image
    Best Practice Tips | Cause Marketing | Community | Sponsorships | TEGNA's Marketing Solutions
    How ABC10 in Sacramento Serves the Greater Good of its Local Community

    Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumers.

    6/26/23
    How Your Brand Can Support Mental Health Awareness image
    Be in good company | Broadcast | Cause Marketing | Digital | Health Care | OTT | Sponsorships
    How Your Brand Can Support Mental Health Awareness

    With TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.

    10/6/21