Serving the Greater Good: WBIR Partners with the Urban League on Shoes for School
In partnering with the Urban League of Knoxville, TEGNA’s WBIR 10News helped to supply more than 3,000 children with back-to-school supplies and loads of confidence as they head back to class. WBIR’s Marketing Director, Sarah Webster, explains why this type of cause marketing is so valuable for the kids in the community and for brands looking to amplify their social responsibility efforts and make a difference.
How ABC10 in Sacramento Serves the Greater Good of its Local Community
Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumers.
Seasons of Comfort: 3 Ways TEGNA Can Help Brands’ Charitable Efforts Local Communities During the Holidays
Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.
KGW Good Energy Campaign Leads the Race Against Climate Change
Electric cars aren’t just an effective way to help reduce our carbon footprint, they’re also fast and affordable! Watch the video below as KGW and OnPoint Community Credit Union race to see who is faster – all in the name of helping save the planet.
#TeachersCan-A-Thon Aims to Raise $1.5M for Texas Teachers
Teachers in Texas have had a challenging year. They’ve navigated in-person and online learning in the middle of a pandemic. On top of that, a 2020 study found that teachers, even in the era of distance learning, are spending $745 of their own money a year on supplies for their classrooms.
CBS News 8 Joins the Fight Against Climate Change with Earth Week
California has been the epicenter of climate change for years, and San Diego is just one city seeing its devastating effects. At CBS News 8, they’ve made it a mission to educate its viewers on the small steps we can all take to do our part in the fight against climate change.
KGW Great Food Drive Fights Back Against Hunger in Oregon
This year in support of the Oregon Food Bank, sponsors like Pacific Foods, Rivermark Community Credit Union, and local Toyota Dealers are matching donations in an effort to collect 1.5 million pounds of food to be distributed to its network of 21 regional food banks and 1,400 food assistance sites across Oregon and Clark County, Washington.
TEGNA’s Hometown MVP: Highlighting NFL Players’ Positive Impact on Local Communities
NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.
TEGNA Media Brands Respond to the George Floyd Movement, Lead With Quality Journalism
In this installment of the ‘Marketing Amidst a Movement’ series, we take a look at the media category, including responses from local TEGNA brands WKYC, WXIA, WUSA, and more.