Seasons of Comfort: 3 Ways TEGNA Can Help Brands’ Charitable Efforts Local Communities During the Holidays
Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.
The world can be an uncomfortable place. We are confronted with unforeseen events. We are challenged by pressing issues. Where do we find comfort, assurance, and peace of mind?
The numbers show that consumers look to companies to give back and contribute to issues impacting society. A 2021 Porter Novelli study found that 76% of consumers are more likely to engage and connect with a company that leads with purpose and shares aligned values. Therefore, it’s fair to say that there is comfort in knowing that a portion of dollars spent is going towards making the world a better place.
Here are a few ideas of programs and events your brand can align with to strengthen the community, promote self-care and drive revenue.
Companies That Care is an annual program highlighting companies or foundations that give back through job creation, community events, fundraising, and other charitable work. With this program, your brand can create a multi-platform campaign with the opportunity to highlight your brand’s corporate social responsibility initiatives.
Military Appreciation is an annual program highlighting companies or foundations that give back through job creation, community events, fundraising, and other charitable work. With this multi-platform program, your brand can give and receive comfort and joy by showing appreciation for the men and women who sacrifice so much to serve in our military.
Road to a Better Community is a custom content-marketing opportunity where brands can become a true part of amplifying work in the community and connecting with customers to make your hometown a better place to live. There is comfort in knowing that local people and companies are being cared for. This multi-platform campaign provides opportunities to highlight its corporate social responsibility initiatives in local communities.
Sound Good?
At TEGNA, our mission is to serve the greater good of our local communities. We drive innovation to surface good data and share stories others don’t see. We deliver creative solutions to help brands and businesses thrive. And we appreciate the value of partnerships, achieving results together, and working in your best interest. If this sounds good, tell us a little more about you, and let’s put the power of good to work.
