9/27/21

Seasons of Comfort: 3 Ways TEGNA Can Help Brands Do Good in Local Communities During the Holidays 

Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.

Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.

The world can be an uncomfortable place. We are confronted with unforeseen events. We are challenged by pressing issues, and we continue to be tested living within a new normal. How do we keep going? Where do we find comfort, assurance, and peace of mind? Our worlds might be more URL than IRL, but there can be a way for brands to move forward. 

The numbers show that consumers look to companies to give back and contribute to issues impacting society. According to a 2019 study, 72% of consumers believe that it is “more important than ever” to buy from companies that reflect their values. Consumers also reward companies that work to improve communities. A 2020 study from the Integer Group found that 54% of consumers agree that they would support brands that help benefit local causes over global/national causes.  

There is comfort in knowing that a portion of dollars spent is going towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue. 

Companies That Care is an annual program that highlights companies or foundations that give back through job creation, community events, fundraising, and other charitable work. With this program, your brand can create a multi-platform campaign with the opportunity to highlight your brand’s corporate social responsibility initiatives. 

  

Military Appreciation is an annual program that highlights companies or foundations that give back through job creation, community events, fundraising, and other charitable work. With this multi-platform program, your brand can give and receive comfort and joy by showing appreciation for the men and women who sacrifice so much to serve in our military. 

  

Road to a Better Community is a custom content-marketing opportunity where brands can become a true part of amplifying work in the community and connecting with customers to make your hometown a better place to live. There is comfort in knowing that local people and companies are being cared for and this multi-platform campaign provides opportunities to highlight their corporate social responsibility initiatives in local communities. 

  

About TEGNA 

At TEGNA, our mission is to serve the greater good of our local communities. We drive innovation to surface good data and share stories others don’t see.  We deliver creative solutions to help brands and  businesses thrive.  And we appreciate the value of partnerships, achieving results together, and working in your best interest.  If this sounds good, tell us a little more about you, and let’s put the power of good to work 

 

 

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