Best Practice Tips

In November, TEGNA’s FOX stations will be the home to all the pageantry and drama of the World Cup, airing live from Qatar. Your brand has a unique opportunity to reach this attractive audience. Here’s how your brand can join Team TEGNA and Team USA in their pursuit of the World Cup!

For brands looking to turn local online search queries into foot traffic to their storefront, event, or other specific location, audience targeting, geofencing, and retargeting, could be a viable solution.  

Happy Fourth of July from #TeamTEGNA! As with any big holiday, millions of TEGNA viewers turn to their local news teams for information on the festivities, weather reports, and inspirational ideas to create the best party ever. Here’s how your brand can get in on the action.

In a world where misinformation looms large, advertisers need to be hyper-focused on keeping their brand safe from inadvertently supporting potentially harmful content. ​Public trust, truth, and transparency have enormous value, and amid this growing sentiment, local news has emerged as one of the safest environments for advertisers.

With overseas conflict, rising inflation, continued supply chain woes, labor shortages, and rapidly evolving consumer behaviors, American businesses can’t help but feel anxious at this point in time. Despite the inclination to go dark in the face of uncertainty, now is actually an ideal time to dial-up brand advertising. History shows there’s a reward for companies who are bold and strategic with their advertising efforts in challenging and/or precarious times.

The Olympics are big, and brands can benefit by aligning with some of the most historic and inspirational moments in sports. Here are three best practices for Olympic campaigns from the award-winning experts on #TeamTEGNA.

In looking forward to the year ahead, TEGNA’s Dave Neway predicts that 2022 will usher in a new era in advertising typified by increased consumer control and privacy, new habits and routines, continued collaboration between man and machine, and boundless opportunities to delight consumers at every turn. 

As TEGNA’s Vice President of Marketing, Meredith Conte has spoken with hundreds of our partners. As the close of 2021 draws near, she reflects on key learnings tied to data, streaming, the labor market, and the all-important trust factor.

Created by American Express in 2010 and celebrated on November 27, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business. 

The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.