What is 1+1=?
Brand awareness is the cornerstone of successful marketing strategies, representing the extent to which consumers recognize and recall a brand. Join us as we explore the intricacies of brand awareness and uncover effective techniques for elevating your brand’s presence in the market.
Live events, such as awards shows, are not only some of the most-viewed programming on TV but are also experiencing their largest viewership in years. Broadcast TV remains THE premier home for the most buzzworthy cultural moments and shared viewing experiences.
Navigating the ever-changing media landscape is a constant challenge for brand marketing and advertising in all industries, no matter the day, season, or year. Throw a national election into the mix, and the challenge becomes even more complicated, intricate, and nuanced.
NASCAR has entrenched itself as a premier sporting event with a large and engaged fanbase, translating into tangible results for brands that advertise and sponsor NASCAR content.
Could marketing alongside the NHL be the power play your brand needs? Here’s how your brand can connect to this audience and achieve your marketing and advertising goals.
This year’s Super Bowl will go down in history with electric plays, record-breaking viewership, and, of course, hilarious ads. We sat down with TEGNA’s Lori Clark and David Crouch to discuss lessons learned from the big game, what this means for brand advertising, the effectiveness of sports marketing, and how the combination can help grow a brand’s business.
Consumer demand for video content is strong, influencing purchase decisions for 89% of consumers. The versatility of video marketing has many benefits, and we’ve enlisted the help of TEGNA’s Jeff Beacham and Deirdre Abels at WGRZ in Buffalo to help us understand the significance of video marketing.
Combining linear TV and OTT streaming advertising creates a better experience for the viewer and maximizes ROI. Learn more.
When building a local advertising campaign, you must know which platform is best for your business. Read our list of 3 local advertising platforms to decide.
TV marketing campaigns can be a great way to connect with audiences. Use these successful campaigns to generate ideas for your next marketing initiative.
