Best Practice Tips

Combining linear TV and OTT streaming advertising creates a better experience for the viewer and maximizes ROI. Learn more.  

Consumer demand for video content is strong, influencing purchase decisions for 89% of consumers. The versatility of video marketing has many benefits, and we’ve enlisted the help of TEGNA’s Jeff Beacham and Deirdre Abels at WGRZ in Buffalo to help us understand the significance of video marketing.

Calculating video marketing ROI can be difficult for companies looking to extend the value of their media dollars. Learn how to understand which campaigns are working and how to improve ROI in this post. 

The roadblocks auto dealers faced in 2021 and 2022 – supply chain and semiconductor production disruptions, labor shortages, and lower inventory volume – are now comfortably in the rearview mirror.  

Is TV advertising still effective? You bet your bottom dollar it is! There’s a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

Diving into the world of TV advertising doesn’t need to be complicated or intimidating. We’ve enlisted the help of industry experts at TEGNA to illustrate the benefits a brand can see with TV advertising and dispel some common myths and concerns in The Ultimate Guide to TV Advertising! Thanks to our experts Jeff Beacham, Steve Chase, Bryan Goldmark, Susan Marley, Julie Mecklenburg, Dan Meyers, Dave Neway, Frank Pallino, Wes Rodda, Pat Sullivan, WGRZ, WUSA, WTSP, Locked On Podcast Network, KING, KUSA, and TEGNA.

It can be challenging to determine successful television campaigns. Learn how to attribute your TV ads to gain a better overview of campaign performance.

The halo effect can drastically improve brand perception and drive customer loyalty. Learn what it is and how this can be applied in your marketing campaigns.

Advertising locally enables small businesses to build brand awareness, generate sales, and create community connections. Here are ten tips to achieve local advertising success. 

Do you need help reaching your target audience in the digital marketing landscape? Remarketing and retargeting can be the game-changers you need to reconnect with users who have already shown interest in your products or services.