Best Practice Tips

With so many nuances and factors specific to each brand and its goals, measuring a marketing campaign’s ROI can be tricky. But don’t worry. We sat down with Matt Ginn, Director of Enterprise at TEGNA to dig into these details and discover how your cross-channel video marketing campaigns are paying off across linear broadcast TV, streaming, and digital.

Watch and discover how Kate Cox, Marketing Coordinator for Cochise Country Tourism and Economic Council, partnered with TEGNA’s KPNX in Phoenix for a marketing campaign to help this unique set of communities in the southwest corner of Arizona become a popular travel destination and attract visitors from all across the country.

Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.  

This Halloween, marketing and advertising your brand with seasonal nostalgia may be the trick to help your brand treat new and loyal customers alike.

What does your brand need to know about the rebound in the travel and tourism industry? Tom Charno, Senior Consumer Insights Strategist at TEGNA, details key findings from our latest consumer insights e-book, Taking Off: Understanding Today’s Leisure Traveler.

We know the travel and tourism industry is ripe for opportunity, and we also know that quality insights and fresh data give your brand an advantage in the marketplace. What should advertisers do with the insights that we found from our consumer survey, Taking Off: Understanding Today’s Leisure Traveler? Here are our recommendations.

Crafting the perfect creative for your ad campaign can be a challenging task. How do you know what your target audience wants to see?   

In the captivating realm of travel and tourism, where the allure of places near and far call out, the power of video advertising holds a remarkable sway.

There’s a rise in hometown tourists, making it all the more important to market to locals taking vacations close to home. Watch as WWL’s Malik Mingo takes viewers to areas of New Orleans and how brands have benefitted from the halo effect and sponsored content.  

Destination marketing can elevate your destination and boost visibility. Read our guide to understand how you can add value through a well-crafted campaign.