Good Work: Serving Up Good Results with Fuzzy’s Taco Shop
It’s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn’t to find people who love tacos – it’s to find loyal customers who love Fuzzy’s tacos and will keep coming back for more. Here’s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.
TEGNA is Jumping into the Next Phase of the Streaming Revolution with OTT+ Apps
Speaking at a recent MediaPost panel on OTT Streaming and the advertising dollars it generates, TEGNA’s Chris Fehrmann, VP of Digital Products, details how our OTT+ apps on Roku and FireTV are giving our partners the chance to reach new viewers and add increased frequency, providing tremendous value to their media plans.
Building the Future with Oakwood Homes & 9News
Does your brand have a niche audience? How do you reach them with effective messages? For Oakwood Homes, an integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination.
How Healthcare Brands Can Reach New Audiences with Broadcast, OTT and TEGNA Attribution
As vaccines roll out across the country, research from the CDC found that 90% of patients say that as the pandemic eases, they will seek healthcare services they delayed in 2020. What does this mean for your health care brand?
Connecting the Dots: How TEGNA Attribution Helps Measure Campaign Results
TEGNA Attribution is the most complete broadcast and OTT attribution solution available today to help advertisers connect the dots between their campaigns and its results, allowing them to make better decisions on spending their ad dollars in the future, maximizing campaign outcomes.
New Nielsen Study Illustrates the Importance of Cross-Platform Campaigns with Linear, OTT, and Digital
Whether your business is a local grocery store, a regional auto dealership, or a major university, with Nielsen’s latest insights, it’s clear that advertisers need to consider running cross-platform campaigns with TV, OTT, and digital advertising.
New Nielsen Study Underlines Importance of Linear & OTT Combined
Whether your business is a grocery chain focused on a local neighborhood or a regional automotive, with Nielsen’s insights, it’s clear that advertisers need to consider an integrated approach to TV and OTT advertising.
OTT & Broadcast: A Match Made in Heaven
Both OTT and broadcast offer unique benefits and when paired together, it’s a match made in heaven. Nielsen reports that, rather than drawing viewers away from the traditional broadcast TV, OTT often serves as an addition. The end result is that advertisers have new opportunities to reach their target audience and develop more effective integrated campaigns.