OTT

Kentucky Derby advertising offers brands an elite opportunity to capture the attention of a large, wealthy audience. Learn about specific opportunities and benefits.

The Daytona 500 isn’t just a race; it’s a spectacle, drawing in millions of viewers during President’s Day Weekend and creating a prime advertising opportunity for brands looking to make an impact.  

If you’re not combining linear and OTT, to quote Mr. Parker from A Christmas Story, “You’ll shoot your eye out, kid.”  

In today’s competitive business landscape, advertising locally is crucial to any brand’s marketing strategy. Choosing the proper local media channels is essential to effectively promote your products or services to a local audience. In this guide, we’ll explore local media, how to advertise locally, industries that benefit from it, various local media advertising options, successful local media campaigns, and the importance of creating a cross-platform strategy. 

Depending on your brand goals, national, regional, and local brands looking to expand and grow their business could all greatly benefit from national TV ad campaigns. At TEGNA, Kinzey Fritz knows what it takes to create a national TV campaign that generates results. We sat down with her to get her insights on creating a national campaign that can move the needle for your brand.

Watch and discover how Kate Cox, Marketing Coordinator for Cochise County Tourism and Economic Council, partnered with TEGNA’s KPNX in Phoenix for a marketing campaign to help this unique set of communities in the southwest corner of Arizona become a popular travel destination and attract visitors from all across the country.

Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.  

What does your brand need to know about the rebound in the travel and tourism industry? Tom Charno, Senior Consumer Insights Strategist at TEGNA, details key findings from our latest consumer insights e-book, Taking Off: Understanding Today’s Leisure Traveler.

Does your travel or tourism brand have a strong staycation marketing campaign? Learn how to build a staycation advertising strategy that drives results.

Casino advertising supports customer retention and drives new business. Learn how your business can maximize profits with these casino marketing ideas.