Year in Review: A Year of Good Partnerships with Great Results
At TEGNA, we’ve had a good year with great people. We’ve loved being in the good company of our partners as we work to build their brands through the power of local media. Here are a few of the highlights of some of our favorite campaigns from 2021 including Meals on Wheels People, Mayblack Media Consulting, 1800GotJunk, TCBY, Audi, and By the Yard.
Good Work: WATN Serves Great Results with TCBY & Andy B’s Entertainment
Upset with another media company, Traci Sanchez was looking for a good company to help grow her two businesses. When she met Brenda Tindle at TEGNA’s WATN in Memphis, Tennessee, it was love at first sight. Watch as the pair explains how their relationship has developed and how business blossomed as a result.
Good Work: KGW Serving Up Results with Meals on Wheels People
Meals on Wheels People has partnered with TEGNA’s KGW for five years to help ensure its vision that no senior goes hungry or experiences social isolation. Using Broadcast, Premion OTT, and TEGNA Attribution, the non-profit has been able to target donors and reach them no matter what screen they’re looking at. Better yet, these tactics have increased the average donation amount, and the creative produced has even won an Emmy.
Good Work: Empowering Agencies with Pence Media
Pence Media, a boutique agency out of Texas that works primarily with home services companies, has been in business five years, and has partnered with TEGNA since Day One. Listen in as Geoff Pence, co-founder of Pence Media, explains how TEGNA helps Pence provide its clients with full-service media solutions.
Good Work: Enrolling the Future with Lourdes University
Lourdes University in Toledo, Ohio wanted to reach target markets with OTT streaming. Heleen Sheets, Director of Marketing and Communications at Lourdes University, explains how her partnership with TEGNA’s WTOL helped the school increase applications, phone calls, website traffic, and more.
Good Work: Fostering Healthy Partnerships with Methodist Healthcare
With a mission to continuously improve the health and wellness of the local community, Methodist Healthcare in San Antonio partnered with KENS5 to help get the word out about the regional healthcare network’s community initiatives. Watch Mike Malo, former VP of Marketing for Methodist Healthcare, tell us more about his relationship with KENS5.
Good Work: Empowering Agencies with Mayblack Media Consulting
For 1-800-GOT-JUNK, broadcast television has proven to be a very successful medium. Watch as Kirk Black of Mayblack Media Consulting explains how his client uses TEGNA stations across the country to generate leads and deliver incredibly positive results.
Good Work: Driving Innovative Campaigns with Audi Wilsonville
Being in the automotive industry is all about having that edge. In working with TEGNA, Josh Kampmann, General Manager of Audi Wilsonville, certainly has it. Watch as he shares how the auto dealer’s relationship with TEGNA has helped drive sales and deliver real, measurable results.
Good Work: Driving Towards Great Results with Sam Pack’s Five Star Ford Carrollton
What does it mean to be in good company? According to Trey Russell, General Sales Manager at Sam Pack’s Five Star Ford Carrollton, “TEGNA keeps me in good company because they have great people with good data, and most importantly, they deliver good … no … great results!”
Good Work: How By The Yard Generates Results with Quirky Commercials
Find out how Leah Steidl with By the Yard, a small Minnesota family-owned business that creates maintenance-free outdoor furniture from recycled milk jugs, generates results with quirky commercials and a great partnership with KARE 11.