Sports

With a niche audience – like those following the #NFLDraft with TEGNA’s Locked On Podcast Network – brands are able to not only have a non-intrusive way to distribute messaging but also see higher engagements rates and increased loyalty. Here’s how your brand can draft up a new winning campaign for the upcoming NFL season.  

When the content is a must-watch, audiences will show up in a big way. Super Bowl LVI starring the Rams and Bengals ran past expectations to become the most-watched show on Linear TV in five years. But the good news for advertisers is that the big game’s ads delivered 106 million viewers, and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI.  

“Advertising around March Madness reaffirms a brand’s place in the community,” says Dave Neway, VP of Ad Sales Marketing at TEGNA. “The tournament offers advertisers a lot of frequency and exposure to a valuable audience, and by aligning with the unique content opportunities that TEGNA offers, your brand has an opportunity to be the talk of the town.”

The Olympics are big, and brands can benefit by aligning with some of the most historic and inspirational moments in sports. Here are three best practices for Olympic campaigns from the award-winning experts on #TeamTEGNA.

It was only four years ago when Team USA’s women were the top headlines in PeyongChang – and KARE 11’s Dave Schwartz and KING 5’s Chris Egan were there to record all the action. Here’s a look at how #TeamTEGNA covered these historical events – and what that means for your brand while advertising in Beijing.

Looking back at the Tokyo 2021 Sumer Olympic Games, there is a lot to be said about how consumption of the games changed from years prior. What does this mean for your brand as we approach the 2022 Winter Games in Beijing?

There’s a new hockey team in town, and they’re called the Seattle Kraken. What does this mean for a brand seeking to reach sports audiences? We talked to Locked On’s Ross Jackson, Erica Ayala and KING 5’s Frank Palino to find out.

From the Super Bowl to the Lightning’s chance to win back-to-back Stanley Cups, it’s been a busy year for 10 Tampa Bay News Anchor, Ryan Bass – he’s had a front-row seat to it all. Here’s what that means for your brand.

After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.