The Benefits of Marketing with the PGA Tour
TLDR: PGA Tour fans are known for their passion and dedication to the sport, creating a prime opportunity for brands to foster loyalty and affinity among this engaged audience. An Overview of the PGA Tour The PGA TOUR is the world’s premier membership organization for touring professional golfers and hosts more than 40 tournaments throughout …
How Marketing Can Reach Olympic Audiences and Bring Home the Gold
Did you know 85% of Americans consider themselves a fan of the Olympics? Every two years, the massive media event draws in millions of viewers, consuming billions of minutes of coverage – and that’s good news for brand advertising.
Decoding The Olympics Advertising Game
The role of marketing and advertising has grown since the 1964 Olympics in Tokyo, and the upcoming Games in Paris present a wealth of opportunities for advertisers. Here’s everything marketers and advertisers need to know to unite and inspire audiences from every city and nation across the world with showcases of unity, triumph, and victory.
The Power of Local Sports Sponsorships: How Can Your Brand Get in on the Action?
For advertisers, sports present a powerful opportunity to align brand messaging with moments of connectivity, fostering a lasting impact on engagement and loyalty. Here’s how your brand can get in on the action – from the Super Bowl to the Olympics, and the youth leagues in your local community.
Stats to Jump-Start Your Olympics Advertising Game Plan
While athletes compete for gold in Paris, where will your brand be? These eye-opening stats will prepare you to dive into the world of Olympics advertising and take home the gold for your brand.