3 Ways to Go for Olympic Gold with #TeamTEGNA
The Olympics are big, and brands can benefit by aligning with some of the most historic and inspirational moments in sports. Here are three best practices for Olympic campaigns from the award-winning experts on #TeamTEGNA.
Bring on Beijing: Is Your Brand Ready for the Winter Olympics?
The 2020 Olympics brought athletes to Tokyo. TEGNA stations and sponsors brought them to the masses. Our multiplatform content highlighted the heart behind the headlines, the meaning behind the medals, and the people behind the performances – and now we’re ready to do it again in Beijing in less than 100 days.
Is your brand ready for the Winter Olympics? Let’s get in touch to build your gold medal campaign.
Lessons Learned from the Tokyo Olympics: Digital, Streaming, & TEGNA Clients Win Big
Looking back at the Tokyo 2021 Sumer Olympic Games, there is a lot to be said about how consumption of the games changed from years prior. What does this mean for your brand as we approach the 2022 Winter Games in Beijing?
TEGNA’s KING 5 & Locked On Are Ready to Reach New Audiences with the NHL’s Newest Team in Seattle
There’s a new hockey team in town, and they’re called the Seattle Kraken. What does this mean for a brand seeking to reach sports audiences? We talked to Locked On’s Ross Jackson, Erica Ayala and KING 5’s Frank Palino to find out.
How Can The Tokyo Olympics Be BIG For Your Brand?
After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.
Spencers TV & Appliance Team Up with KPNX for Big Olympic TV Giveaway
Spencer’s TV & Appliance wants its customers to see the Tokyo Olympics bigger and better than ever — the retailer is giving away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here’s how TEGNA station and NBC-affiliate KPNX is helping to amplify this message and improve brand recall for Spencer’s.
The Month of May Brings More than the Indy 500 to the Forefront at WTHR
The Indianapolis 500 is more than just a race – it’s an entire month of festivities and celebrations. WTHR’s Christine Warren, Scott Hainey, and Dave Calabro are here to talk about WTHR’s role in “the greatest spectacle in racing.”
Benefit from the Olympic Halo
Brands that are connected and showcased during the Olympics have historically seen significant ROI generated and elevated their brands to new heights.” TEGNA’s Matt Ginn, Director of Enterprise, shares how advertisers can take first place on 2021’s grandest showcase of the human spirit.
March Madness Rebounds as Viewership hits ‘Historical Jumps’
“Gonzaga is pretty darn strong again, but my hat goes to Baylor.” That’s what KHOU Director of Sales Miles Cathey said back in March when we asked him for his March Madness predictions. He was right. Baylor defeated Gonzaga 86-70 to take the championship home to Texas, a state that had seven teams in the tournament. But there were more winners in …
Good Work: How By The Yard Generates Results with Quirky Commercials
Find out how Leah Steidl with By the Yard, a small Minnesota family-owned business that creates maintenance-free outdoor furniture from recycled milk jugs, generates results with quirky commercials and a great partnership with KARE 11.