TEGNA Honored with 4 Nominees in AdExchanger & Ad Monster’s 2023 Top Women in Media and Ad Tech Awards
We have some great news to kick off the month of May! TEGNA’s own Allison Girvin, Jess Daigle, Angela Mai, and Megan Watkins have earned nominations for 2023 Top Women in Media and Ad Tech, an awards program hosted by Admonsters and AdExchanger. Learn more about our amazing nominees and everything they do to keep us and our customers in such good company.
Good News From Around the Industry: Sponsors See Olympic Glory, What it Takes to Build Brand Trust with Gen Z, and More!
This week’s Good News series covers insights and articles on the rise in viewership of women’s sports, the marketing magic behind Olympic Sponsorships, the rise of FAST TV, and more.
Good News From Around the Industry: Why Local TV News Matters for Advertisers, Navigating Brand Deals with Athletes, the Four-Day Work Week, and More!
This month’s Good News series covers insights and articles on the importance of partnering with local TV news, how to help ease consumer concerns surrounding two banks’ collapse, Chris Rock’s brand-bashing in his new Netflix special, the state of diversity in TV, the rising popularity of women’s sports, and more.
Good News From Around the Industry: Sports Fuel Linear Ratings to New Highs, Black History Month Shines, President Biden Seeks to Limit Online Ad Targeting, and More!
This week’s Good News series covers insights and articles on Black History Month, high ratings for the Grammy Awards, President Biden’s call to limit online ad targeting, and more.
3 Advertising Takeaways from Super Bowl LVII: Linear TV Crowned Champion and the Importance of Making Emotional Connections
With more than 113 million viewers tuning into Super Bowl LVII, TEGNA’s SVP Tim Fagan, and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads, and how brands can turn these takeaways into results for their bottom line.
Valentine’s Day is Big Business
Love is in the air, which means big business for brands across the country – to the tune of $25.9 billion in 2023. As Valentine’s Day quickly approaches, a survey from the NRF shows that lovers will spend big on candy and flowers, and singles will treat themselves to a special night out. Pets, friends, teachers, classmates, and co-workers will also be appreciated as the holiday is no longer just for couples in love.
Good News From Around the Industry: The Importance of First-Party Data, How to Use it, Super Bowl Ads, and More!
This week’s Good News series covers insights and articles on the importance on first-party data and tips on how to improve marketing strategies with it; Super Bowl ad questions answered, and more! #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
TEGNA Streaming+ Apps Named a Finalist in Cynopsis’ Best of the Best Awards
The Cynopsis Best of the Best Awards salutes excellence in national TV programming – Team TEGNA is proud to announce we’ve been named a finalist in the Best Streaming News Service category for our Station Streaming+ Apps, which offer 24/7 access to live and on-demand news coverage and more.
Good News from Around the Industry: TV Ads That Pack a Punch, Holiday Shopping Trends, Podcast Audiences Diversifying, and More!
This week’s Good News series covers insights and articles on holiday shopping trends, how podcast audiences are becoming more diverse, which ads pack the most punch for advertisers and more. #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
Good News from Around the Industry: Political Campaigns Hit Streaming, Advertising in the Age of Misinformation, the Value of Addressable TV & More
Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides.