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This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
This month’s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
At the end of each month, the Good News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
This month, Good News is putting a spotlight on brand safety as two brands are removing advertising on X after appearing next to questionable content, and a guide to see if your advertising dollars are funding disinformation. We’re also looking at the industry’s journey into using AI to create marketing campaigns, and, of course, starting to think about best practices for upcoming holiday campaigns.
This week’s Good News covers all the buzz about Barbie’s marketing, how AI will change digital advertising, the role that current culture wars are playing in marketing the importance of audio in advertising, Elon Musk’s Twitter rebrand, and more.
This week’s Good News series covers insights and articles with creative examples of how to reach Gen Z, how AI is transforming marketing, the proposed ban on junk food advertising, and more.
Great News! We’re leading the industry with one of the only first-party audience-targeting solutions in the local media landscape, and we’re thrilled to announce that TEGNA AudienceOne has been named the Best New Tool for First-Party Data Utilization category of Cynopsis’ Measure Up Awards!