November’s Industry News: Holiday Marketing Ideas, Customer Emotional Understanding, Programmatic Ad Trends, and More
This month’s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
Broadcasting & Cable: Big Advertisers Fall for Fake Content on CTV, Peer39 Study Finds
Front Office Sports: Netflix Charging $2M To Advertise With Live Sports Event
Insider Intelligence: Programmatic Advertising Trends Q4 2023
Sports Pro Media: CBS Already Close to Selling Out Super Bowl LVIII Advertising Alots
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.