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Industry-Leading Solutions

Targeted Digital Advertising Solutions

As a Comscore Top 75 publisher, TEGNA is a leader in the digital news and information category. With 64 stations in 51 markets across the country, TEGNA’s local websites, mobile apps and streaming apps reach and engage users on the digital platforms they prefer most. Plus, our native content solutions amplify your message across a wide network of brand-safe publishing partners to achieve maximum reach and buzz.

Our local websites, mobile, and streaming apps reach and engage a valuable audience - highly engaged, affluent, and local - on the digital platforms they prefer most. As members of their local communities, TEGNA’s digital audiences often purchase from and engage with local, regional, and national brands - and we have the data to back it up.

With advanced digital targeting solutions, we ensure you stay in the good company of those customers you actively seek. Combined with TEGNA’s TAG Certification and 100% NewsGuard Green ratings, advertisers are offered a brand-safe, fraud-free environment to reach valuable TEGNA audiences.

Frequently Asked Questions

What is digital advertising?

To target your desired audience, you need to consider where you are most likely to catch their eye. Marketing through local online channels, otherwise known as local digital advertising, allows you to target your audience using a digital medium that is relevant to their geographic location. Digital channels can include websites, Google, and social channels.

What are digital advertising platforms?

Digital advertising platforms give marketers the ability to advertise on specific digital channels. By leveraging a digital advertising platform, marketers can easily reach their target audience.

How does local digital advertising work?

First, you need to identify the geographic location you are targeting and what digital medium will best reach the audience. Specific channels, such as local news station websites, will be able to target users easily based on location. Once you understand the direction, you need to design creative elements that match the format of your selected medium. The next step is reaching out to us! We will help you select the appropriate brand to work with and set your advertising up for success.

Which digital advertising channels does TEGNA offer?

TEGNA offers several channels, including local websites, mobile apps and streaming apps.

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