Good News

This week’s Good News series covers insights and articles on the upcoming Olympic Games in Paris, when does a movie about a brand become commercial? the idea of advertising in outer space, and more. 

We have some great news to kick off the month of May! TEGNA’s own Allison Girvin, Jess Daigle, Angela Mai, and Megan Watkins have earned nominations for 2023 Top Women in Media and Ad Tech, an awards program hosted by Admonsters and AdExchanger. Learn more about our amazing nominees and everything they do to keep us and our customers in such good company.

This week’s Good News series covers insights and articles on the rise in viewership of women’s sports, the marketing magic behind Olympic Sponsorships, the rise of FAST TV, and more.

This month’s Good News series covers insights and articles on the importance of partnering with local TV news, how to help ease consumer concerns surrounding two banks’ collapse, Chris Rock’s brand-bashing in his new Netflix special, the state of diversity in TV, the rising popularity of women’s sports, and more. 

This week’s Good News series covers insights and articles on Black History Month, high ratings for the Grammy Awards, President Biden’s call to limit online ad targeting, and more.

With more than 113 million viewers tuning into Super Bowl LVII, TEGNA’s SVP Tim Fagan, and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads, and how brands can turn these takeaways into results for their bottom line.  

Love is in the air, which means big business for brands across the country – to the tune of $25.9 billion in 2023. As Valentine’s Day quickly approaches, a survey from the NRF shows that lovers will spend big on candy and flowers, and singles will treat themselves to a special night out. Pets, friends, teachers, classmates, and co-workers will also be appreciated as the holiday is no longer just for couples in love.

This week’s Good News series covers insights and articles on the importance on first-party data and tips on how to improve marketing strategies with it; Super Bowl ad questions answered, and more! #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch. 

The Cynopsis Best of the Best Awards salutes excellence in national TV programming – Team TEGNA is proud to announce we’ve been named a finalist in the Best Streaming News Service category for our Station Streaming+ Apps, which offer 24/7 access to live and on-demand news coverage and more.

This week’s Good News series covers insights and articles on holiday shopping trends, how podcast audiences are becoming more diverse, which ads pack the most punch for advertisers and more. #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.

Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. 

Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. 

Lots of  things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. 

Good news! TEGNA is beyond proud to announce KSDK’s Michelli Li, KING 5’s Julie Wolfe, TEGNA’s Nicki Harkrider, and Carlin Watkins are nominated for this year’s Cynopsis Top Women in Media Awards! Join #TeamTEGNA in celebrating our top women being honored as innovators and risk-takers, instrumental in creating and executing strategy in categories that cover sales, marketing, and diversity. 

At TEGNA, we are debuting a new marketing newsletter, The Good Word, to keep your business in good company, driving good business outcomes. With The Good Word delivered right to your inbox, you’ll have access to a digest of the latest marketing and advertising trends, case studies, and relevant insights your business can leverage to more effectively connect with your target audience across broadcast, OTT, digital, and podcasts. 

Lots of good things are happening in our industry this week. Good News from Around the Horn is a new content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital and Measurement Solutions that TEGNA provides. This week, we’re looking at the jump in sports ratings, the increase in digital ad revenue, and more.