This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
2023 in Review & 2024’s Top Marketing and Advertising Trends to Watch
- AdAge: Top Advertising Trends to Watch in 2024
- Digiday: Creative Ways Companies Used AI in Advertising in 2023
- Exchange Wire: Contextual Advertising Predictions for 2024
- Forbes: In 2024, More Political Ads Will Be Seen On Connected TV: Here’s Why
- Insider Intelligence: 7 Trends for Advertisers to Watch in 2024
- TVTech: TV in 2023: Transition or Transformation?
AdExchanger: Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen
Autopain: Car Advertising That Gets More Funny The Longer You Look At It
BBC: Nostalgia Marketing is Powerful. ‘Nowstalgia’ Might be Even More Compelling
The Conversation: Advertising Toys to Children is an Environmental Nightmare – Here’s How Parents Can Deal With it
Evie: Say Hello to SIMP Marketing
Forbes: How Google’s New Spam Protection Can Help Sales And Marketing
Forbes: How Is The Holiday Season Going So Far? Black Friday Results And More
- GDI (Gross Domestic Income) is lagging compared to GDP growth, which saw expansion that defied expectations in Q3 of this year. MacQuarrie Group consultants warned that the last time the gap between those two indicators was this large was right before the 2008 recession.
- The Conference Board’s “Expectations Index,” which looks at consumers’ short-term outlook for income, business, and labor market conditions, rose to 77.8 in November, up from 72.7 in October. Expectations Index remains below 80, historically signaling a recession within the next year.
- Fitch Ratings released their outlook for retail in 2024 and predicts YoY declines in the low single digits. They cited consumer spending headwinds but noted the headwinds were offset by continued strong employment and the easing of inflation.
Hollywood Reporter: Sports Rights Arms Race Reshapes the Streaming Wars
MediaPost: Google Reveals Chrome’s Third-Party Cookie Phaseout Date
Research Live: Empathy Key to Successful Advertising, Research Suggests
Search Engine Land: Marketing Giant ‘Admits it Listens to Your Conversations to Sell Targeted Ads’
TVB: American Conversations Study
TVB just released their latest American Conversation Study, which quantifies the role of media platforms in driving conversations. It also provides insights into how Americans perceive the news they see and hear today across media platforms. It highlights the major topics Americans discuss in daily conversations across political affiliations, race, ethnicity, and product category opinion leaders. Here are some of the key takeaways:
- Media affects conversations:
- Television is critical in sparking and supporting American conversations centered around news of the day, local/regional news, and politics. It is the dominant driver of these conversations versus online content, social media, print, radio, podcasts, and direct mail.
- More specifically, broadcast TV is a stronger driver of these conversations than cable TV
- Television is critical in sparking and supporting American conversations centered around news of the day, local/regional news, and politics. It is the dominant driver of these conversations versus online content, social media, print, radio, podcasts, and direct mail.
- Respondents said that local broadcast TV news is their primary news source:
- They also found local broadcast TV news to be the most share-worthy, trustworthy, and believable.
- They found social media to be the least trustworthy, believable, and strongly associated with fake news.
- Local broadcast TV news ranks #1 in increased trustworthiness compared to last year, while social media continues to erode.
- Key product category opinion leaders often mention stories they heard on the local news in their daily conversations and find local broadcast TV news to be the most trustworthy of all media platforms measured.
Wall Street Journal: Travis Kelce Is Officially the Champion of Game-Day Advertising
