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Industry-Leading Marketing Attribution Measurement Solutions

Frequently Asked Questions

What is marketing attribution?

Marketing attribution is the process of evaluating the campaign and determining where the most conversions are coming from to optimize future results. Marketing attribution gives advertisers the power to maximize their budgets, while driving results.

Why is marketing attribution so important?

Marketing attribution enables you to identify customer patterns and behaviors and learn from them as you continue to develop your campaign. Continuous data collection to understand your desired target is vital to maximizing a campaign’s success.

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