Good News: Brand Safety Oops, Tips to Holiday Campaign Prep, Confusing Marketing Jargon, Insights on Marketing Costs, and More!
This month, Good News is putting a spotlight on brand safety as two brands are removing advertising on X after appearing next to questionable content, and a guide to see if your advertising dollars are funding disinformation. We’re also looking at the industry’s journey into using AI to create marketing campaigns, and, of course, starting to think about best practices for upcoming holiday campaigns.
Here’s what came across our desks this month:
Broadcasting + Cable: Cord-Cutting To Hit 8.1% in 2023: Analyst
Broadcasting + Cable: More Advertisers Getting a Kick From Women’s World Cup Soccer
Harvard Business Review: Are Your Ads Funding Disinformation?
Insider Intelligence: Why Retail Media is the Future of TV Advertising
Search Engine Journal: Why Do Local Businesses Have To Worry About Content Marketing
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.