How to Make Your Ads More Clickable
The key to influencing audiences now resides in a brand’s skill of crafting advertisements that distinguish themselves from the masses, grab attention, and ultimately drive clicks. TEGNA’s Katie Yape, an expert in the dynamic field of digital advertising, is here to offer her tips to win the battle for consumer attention, and ultimately, capture clicks to increase ROI.
Understanding Today’s Leisure Traveler: Recommendations for a 5-Star Travel & Tourism Campaign
We know the travel and tourism industry is ripe for opportunity, and we also know that quality insights and fresh data give your brand an advantage in the marketplace. What should advertisers do with the insights that we found from our consumer survey, Taking Off: Understanding Today’s Leisure Traveler? Here are our recommendations.
17+ Travel Marketing Stats to Inform Your Strategy
As consumers increasingly prioritize travel, it’s important to understand what matters to them. With concerns about inflation and the emphasis on relaxation, travel brands can better connect with audiences through tailored messaging across channels.
Soar to New Heights: Airline Advertising Tactics
As an airline marketer, you’re seeking innovative ways to capture the hearts, minds, and wallets of today’s travelers. Amid a handful of new challenges brought forward in the past few years, the landscape is changing, and it’s crucial to reconsider your marketing’s angle of attack to stay fresh, relevant, and top of mind in a competitive environment.
How to Build a Fun & Engaging Staycation Marketing & Advertising Campaign
Does your travel or tourism brand have a strong staycation marketing campaign? Learn how to build a staycation advertising strategy that drives results.