How Chevrolet Buick Uses TEGNA’s Auto Study to Sell Cars Amid Uncertainty
Despite supply chain issues, demand outweighing inventory, gas prices, and more, Bill Dickason (of Bill Dickason Chevrolet Buick) has partnered with TEGNA to overcome these obstacles and ultimately sell more cars. Find out how he used #TeamTEGNA’s automotive study to help fuel this growth.
Meet #TeamTEGNA’s First-Ever Sales in Residence Program Participants
We’re invested in bringing in a new group of young, diverse talent looking to jump-start their careers in the media industry and have launched the first-ever Sales in Residence program! Join us in welcoming this impressive and extraordinary group to Team TEGNA: KARE11’s Shrutee Narayanan, Sophia Sexton, 11Alive’s Taylor Ayers, WUSA9’s Taylor Riller, WGRZ’s Matt Castro, and News Center Maine’s Sam Chipman.
Team TEGNA Welcomes Swapna Podlich as Director of Product Marketing
At TEGNA, our goal is to serve the greater good of our local communities. That includes helping businesses and economies thrive. To help our partners make smart marketing decisions, we are proud to welcome Swapna Podlich to #TeamTEGNA as our new Director of Product Marketing! We are so happy to have Swapna on board and know she will be a fantastic addition as we strive to serve the greater good.
How to Win Big by Aligning with TEGNA’s FIFA World Cup Coverage
In November, TEGNA’s FOX stations will be the home to all the pageantry and drama of the World Cup, airing live from Qatar. Your brand has a unique opportunity to reach this attractive audience. Here’s how your brand can join Team TEGNA and Team USA in their pursuit of the World Cup!
Good News from Around the Industry: The Power of Purpose, Fighting Clickbait, and More
Lots of things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides.
Good News from Around the Industry: Why to Combine Linear and CTV, Highlighting the Importance of Diverse Audiences, Why Live and Local Content is Crucial for OTT, and More!
Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. This week, we’re looking at several viewpoints on the CTV and Linear relationship, the state of audio marketing, the importance of having diverse audiences, and more!
TEGNA Stations are Going Over the Top With New Streaming Apps: What Does This Mean for Advertisers?
The future of TV is here, and we’re ready for it. By adding TEGNA’s new OTT apps to your brand’s marketing and advertising mix, you’ll be able to drive engagement in a brand-safe way. Here are all the details you need to know.
Getting to Know The TEGNA B2B Marketing Team
Partnering with #TeamTEGNA is like having friends and neighbors that have your best interest at heart. Here are a few of the amazing faces that work behind the scenes to bring the combination of local heart and hustle with national amplification and know-how to your brand marketing strategy.
Trend Time: Mental Health Takes Top Priority as Travel & Tourism Return to Normal
After two years of lockdowns, travel restrictions, and uncertainty, 82% of Americans are ready to hit the road again as things continue to go back to normal. Here’s what your brand needs to know as you look to capture some of the dollars tourists will spend on travel this year.
The Good Word: Subscribe to TEGNA’s New Marketing Newsletter
At TEGNA, we are debuting a new marketing newsletter, The Good Word, to keep your business in good company, driving good business outcomes. With The Good Word delivered right to your inbox, you’ll have access to a digest of the latest marketing and advertising trends, case studies, and relevant insights your business can leverage to more effectively connect with your target audience across broadcast, OTT, digital, and podcasts.