Your Brand Forecast: Sunny with a Chance of Major TV, OTT, & Digital Coverage
The weather can literally brighten your day, shift plans, dampen spirits, or even pull a community together in the aftermath of its wrath. Watching weather reports is a daily ritual and an essential factor in our decisions. When it comes to your brand, being part of the local weather forecast can create an optimal climate for contextually relevant brand messaging. That’s where TEGNA can help make it rain.
3 Tips from Team TEGNA on How to Reach Those Ready for Summer Vacation
With 82% of Americans in a ready-to-travel state of mind, millions of consumers are planning their summer vacations. With family trips and mental health getaways being top of mind for many Americans, is your brand prepared? Here are a few tips from Team TEGNA to capitalize on summer travel.
Getting Creative: How Connecticut Office of the Arts Partners With TEGNA’s FOX61 to Promote the Arts
“Our job at the CT Office of the Arts is to foster the creative ecosystem,” says Liz Shapiro at the CT Dept. of Economic and Community Development, Office of the Arts. “The community of artists and creative workers in the state is so big and we want to see those numbers continue to grow.” She adds, “TEGNA and FOX61 are perfect partners because they have a broad audience reach, can help to target our message, and to report back to let us know who is watching and how effective the campaign is.”
Partnership with WFAA Turns Frowns Upside Down for FastNewSmile
“Good Morning Texas, it’s like hitting the jackpot. Our office phones go absolutely insane which is exactly what we want to hear,” says Riad Almasri, Founder and prosthodontist at FastNewSmile “During consultations, I’ll ask new patients how they heard about us. They’ll say something like “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.”
Should Your Brand Continue Advertising During Times of Uncertainty?
With overseas conflict, rising inflation, continued supply chain woes, labor shortages, and rapidly evolving consumer behaviors, American businesses can’t help but feel anxious at this point in time. Despite the inclination to go dark in the face of uncertainty, now is actually an ideal time to dial-up brand advertising. History shows there’s a reward for companies who are bold and strategic with their advertising efforts in challenging and/or precarious times.
Feeling Anxious About the News? Don’t Worry, VERIFY Creates Brand Trust Among Local & National Audiences
For TEGNA, public trust, truth, and transparency have enormous value, and initiatives like VERIFY help extend the news-trust halo to brand advertisers by helping the public distinguish between true and false information. VERIFY’s Jonathan Forsythe, Managing Editor of VERIFY, is here to explain how the VERIFY team gains the trust of local audiences around the country.
Good Work: Driving Great Results with Honda of Seattle and KING5
“I think I know what our customers want, I think I know what they need. But with TEGNA Attribution we can find out really what works and what doesn’t work and we can constantly tweak it and try new ideas and put new creative out there and see what the market is really receptive to,” says Tim Miller, General Manager of Honda of Seattle, who has partnered with KING5 for more than five years.
3 Tips for Home Service Brands Looking to Reach a Spring-Cleaning Audience
From garden to kitchen, bathroom to bedroom, windows to doors, and everything in-between, how can your home services brand connect to an audience that is spring cleaning? Here are a few ideas to reach audiences looking to spruce up their homes.
Trend Time: Making Sense of Tax Refunds in 2022
While financial needs can vary when it comes to spending, consumers value an expert opinion. Advertising with TEGNA is an investment in your financial brand that can help consumers make cents of their tax refunds. Visit TEGNA.com/advertise to learn how we can help grow your brand with a variety of solutions.