Be in good company

Love is in the air, which means big business for brands across the country – to the tune of $25.9 billion in 2023. As Valentine’s Day quickly approaches, a survey from the NRF shows that lovers will spend big on candy and flowers, and singles will treat themselves to a special night out. Pets, friends, teachers, classmates, and co-workers will also be appreciated as the holiday is no longer just for couples in love.

Think TV advertising is only for “the big guys?” You might be surprised to learn how effective it can be for small businesses looking to increase reach and grow.

For two weeks, Phoenix becomes the center of the athletic universe, hosting Super Bowl LVII and the WM Phoenix Open. Michael Ogaz of TEGNA’s 12News discusses theopportunities for brands. Learn more.

Every brand is running plays to reach millennials and Gen Z these days. But the popularity of the new movie ‘80 for Brady’ underlines how advertisers can’t forget about the Boomers and Gen X when it comes to their marketing strategies. 

This week’s Good News series covers insights and articles on the importance on first-party data and tips on how to improve marketing strategies with it; Super Bowl ad questions answered, and more! #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch. 

The Cynopsis Best of the Best Awards salutes excellence in national TV programming – Team TEGNA is proud to announce we’ve been named a finalist in the Best Streaming News Service category for our Station Streaming+ Apps, which offer 24/7 access to live and on-demand news coverage and more.

When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.

With a pivot from radio to TV, 1-800-GOT-JUNK was able to expand its footprint and help more homes than ever clean out their houses, especially during the early days of the pandemic. Watch as Kirk Black of Mayblack Media Consulting explains how his client uses TEGNA stations across the country to generate leads and deliver incredibly positive results. 

Audiences are more diverse and unique than ever and that’s why, as a local media organization and marketing partner, we promise to provide audiences as diverse as the communities we serve in 2023.  

This holiday season, TEGNA is giving thanks for all the audiences who came to us for trusted content online, on mobile and on streaming. Happy holidays from all your friends on #TeamTEGNA.