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The key to influencing audiences now resides in a brand’s skill of crafting advertisements that distinguish themselves from the masses, grab attention, and ultimately drive clicks. TEGNA’s Katie Yape, an expert in the dynamic field of digital advertising, is here to offer her tips to win the battle for consumer attention, and ultimately, capture clicks to increase ROI.
We know the travel and tourism industry is ripe for opportunity, and we also know that quality insights and fresh data give your brand an advantage in the marketplace. What should advertisers do with the insights that we found from our consumer survey, Taking Off: Understanding Today’s Leisure Traveler? Here are our recommendations.
As consumers increasingly prioritize travel, it’s important to understand what matters to them. With concerns about inflation and the emphasis on relaxation, travel brands can better connect with audiences through tailored messaging across channels.
As an airline marketer, you’re seeking innovative ways to capture the hearts, minds, and wallets of today’s travelers. Amid a handful of new challenges brought forward in the past few years, the landscape is changing, and it’s crucial to reconsider your marketing’s angle of attack to stay fresh, relevant, and top of mind in a competitive environment.
Does your travel or tourism brand have a strong staycation marketing campaign? Learn how to build a staycation advertising strategy that drives results.
An increase in hotel bookings means a boost in revenue. Learn 5 marketing tactics to support a successful hotel advertising strategy. Read more.
Looking to craft the perfect tourism marketing campaign? Read through our helpful tips and tactics to successfully promote your tourism business.
It’s essential for hotels and resorts to create a cohesive marketing plan to better connect with potential customers. Learn more about the tactics to use alongside some examples here.
Casino advertising supports customer retention and drives new business. Learn how your business can maximize profits with these casino marketing ideas.
Digital marketing is an excellent way for casinos to attract new customers. Learn how to create an effective casino digital marketing strategy.
