Be in good company Archives

Growth to Grit: WUSA Discusses How to Capture Consumers’ Short Attention Spans

Let’s face it. As advertisers, we’ve all been suffering with the same issue: shortened attention spans. Well, we’ve got something that’ll keep you hooked … the very first episode of WUSA's new video series, Growth to Grit! Join the conversation on how you can stay ahead of the game.

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Be in good company | Sports

Why is Sports Marketing Important? 5 Benefits + Tips

Sports marketing can help advertisers engage with dedicated fans while improving viewers’ association with their brand. Learn more about the benefits of sports marketing.

Be in good company | Best Practice Tips | Broadcast | Digital

TV vs Digital Advertising: Creating the Right Marketing Mix

Choosing between digital and TV advertising? Don’t. Successful advertising campaigns utilize a multi-channel approach to maximize ROI. Learn more.

6/11/24

Be in good company | Broadcast | Good News | Sports

The 150th Kentucky Derby ‘Reins’ Supreme with 20.1 Million Peak Viewers

Live Sports continues to lead the way in Appointment TV’s evolution as the 150th running of the Kentucky Derby drew its largest broadcast audience since 1989, averaging 16.7 million viewers on NBC and peaking at 20.1 million viewers.

5/24/23

Be in good company | Best Practice Tips | Good People | Thought Leadership

Let’s Talk TV: The Power of Combining Linear + Streaming TV with TEGNA’s Gen Z Rising Star, Shrutee Narayanan at KARE 11

Combining linear TV and OTT streaming advertising creates a better experience for the viewer and maximizes ROI. Learn more.

5/9/24

The Power of the Halo Effect in Marketing

The halo effect can drastically improve brand perception and drive customer loyalty. Learn what it is and how this can be applied in your marketing campaigns.

1/24/24

Be in good company | Best Practice Tips

How to Calculate Video Marketing ROI

Calculating video marketing ROI can be difficult for companies looking to extend the value of their media dollars. Learn how to understand which campaigns are working and how to improve ROI in this post.

7/27/23

Be in good company | Best Practice Tips | Broadcast | Good People

Making TV Ads with TEGNA’s Top Experts

TV advertising is the most economical way to reach your brand’s ideal audience. But how do you create ads that move the needle? And where do you place them? KARE 11’s Joanie Kraus, Michelle Redberg, and Sara Nellermoe are here with their best practice tips and tricks to help brands grow business with strong TV advertising.

12/18/23

Be in good company | Automotive | Best Practice Tips

2024 Automotive Industry Trends

The roadblocks auto dealers faced in 2021 and 2022 – supply chain and semiconductor production disruptions, labor shortages, and lower inventory volume – are now comfortably in the rearview mirror.

6/2/23