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It can be challenging to determine successful television campaigns. Learn how to attribute your TV ads to gain a better overview of campaign performance.

Digital marketing for lawyers incorporates digital channels, platforms, and technologies to promote services and increase online presence. Learn TEGNA’s tactics here.  

Family law is a multifaceted legal domain encompassing various aspects of familial relationships and dynamics. From marriage and divorce to parental and child-related issues, international family matters, reproductive rights, and domestic violence, its scope is vast and impactful.

Effective marketing strategies are essential to communicate a law firm’s value to potential clients. Let’s examine the best marketing and advertising strategies for personal injury law firms.

Advertising locally enables small businesses to build brand awareness, generate sales, and create community connections. Here are ten tips to achieve local advertising success. 

This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and informed about all the latest industry happenings. Here’s what came across our desks this month.

Kentucky Derby advertising offers brands an elite opportunity to capture the attention of a large, wealthy audience. Learn about specific opportunities and benefits.

Tier 3 automotive advertising focuses on local ads and driving foot traffic to the dealership. Learn more about today’s auto buyer and how to improve the ROI of your campaign.  

Attract and retain customers and deliver high advertising ROI with 7 car dealership ad campaign ideas from TEGNA. Read more.

The holiday season is a time of celebration, giving, and receiving. But as the year ends, businesses have the opportunity to capitalize on customers’ enthusiasm with well-planned New Year marketing campaigns.

Predicting the future is impossible, but you don’t need a crystal ball to know that change is inevitable. Consumer trends and technology improvements aside, economic factors can shift quickly.

An omnichannel strategy is a comprehensive approach that seeks to create a seamless and consistent brand experience across all these touchpoints to capture consumers’ attention no matter where they are, stay top of mind, and lead them to purchase.

Video advertising can be a great tactic for law firms and attorneys. Read on to discover why video marketing matters and how lawyers can maximize their marketing ROI. 

Grow your client base and elevate your brand with law firm advertising. Learn how to maximize ad ROI with targeted campaigns. 

Marketing for luxury resorts requires a unique approach when developing an advertising strategy to best appeal to high-spending clientele. Read more.

The best tourism ad campaigns know how to reach the right audience, are current, and are extremely creative. Learn from these effective and successful campaign examples.