The Automotive Aftermarket is Growing. What Does Your Brand Need to Know to Reach Audiences Maintaining Older Vehicles?
Thanks to the events of the past two years, consumers are holding onto their current vehicles longer than before. For the first half of 2022, overall sales in the automotive aftermarket have increased 19% since 2019. This edition of Trend Time looks into all the insights your auto brand needs to reach audiences that plan to keep their cars and trucks for as long as possible.
WUSA 9 & Toyota Make Environmental History with First-of-it’s-Kind ECO9 TV News Truck
In a groundbreaking partnership with Toyota, WUSA9 introduced ECO9, the station’s first-of-its-kind eco-hybrid news car, taking TEGNA’s commitment to serving the greater good of our communities a huge step forward in the right direction.
Good Work: Driving Great Results with Honda of Seattle and KING5
“I think I know what our customers want, I think I know what they need. But with TEGNA Attribution we can find out really what works and what doesn’t work and we can constantly tweak it and try new ideas and put new creative out there and see what the market is really receptive to,” says Tim Miller, General Manager of Honda of Seattle, who has partnered with KING5 for more than five years.
The State of Auto 2021: A Look at the Automotive and Dealer Industry Trends
It’s no secret that the pandemic hit the auto industry hard. Production delays and chip shortages are just a few problems they had to deal with. However, the good news is that the automotive industry continues to recover as we pass the mid-point of 2021, and vehicle transaction prices are setting new records for dealers.
TEGNA at IAB NewFronts: What to Expect in our New Partnership With Polk Automotive
“Forever and ever our clients have known that advertising works, but haven’t been entirely sure which exact tactics, targeting, and programs are driving which outcomes,” says Jessica Daigle, VP of Sales Intelligence at TEGNA. That’s where TEGNA Attribution comes into play. This first-to-market approach measures outcomes for TV and OTT using advanced closed-loop attribution to …
How a Digital Marketing Strategy Can Help Your Automotive Brand
It’s no surprise that the pandemic has shifted the way consumers are purchasing products and the same goes for buying cars. This guide will show you how a digital marketing strategy can reach consumers with these new behaviors.
Auto Industry Takes a Stand, While Others Remain Silent
This installment of ‘Marketing Amidst a Movement’ looks at how the automotive industry is speaking up about inequality and social justice, including brands like Tesla, General Motors, and NASCAR.