The Car-Buying Experience is Changing

Download: Unlocking the Car Buyer of Today

The Car Buying Experience is Changing image

It’s no secret that the pandemic hit the auto industry hard, but consumer demand remains high despite supply-side challenges.

In this new original research study from TEGNA, auto dealerships and OEMs will gain valuable insight into the mindset of car buyers today and learn how the right execution of advertising and messaging can enable them to win customers and own their PMA.

Read this e-book and learn:

  1. What are today’s car buyers’ current attitudes, perceptions, and priorities?
  2. How can dealership executives capitalize on the consumer’s evolving path to purchase?
  3. Real and applicable strategies you can integrate into your automotive marketing strategy today


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    It’s no secret that the pandemic hit the auto industry hard, but consumer demand remains high despite supply-side challenges.

    In this new original research study from TEGNA, auto dealerships and OEMs will gain valuable insight into the mindset of car buyers today and learn how the right execution of advertising and messaging can enable them to win customers and own their PMA.

    Read this e-book and learn:

    1. What are today’s car buyers’ current attitudes, perceptions, and priorities?
    2. How can dealership executives capitalize on the consumer’s evolving path to purchase?
    3. Real and applicable strategies you can integrate into your automotive marketing strategy today