The Biggest Mistake Home Service Companies Make on their Streaming Television Campaigns
The world of streaming TV advertising is big, but the best results for home services companies come from narrowing down your target audience. WKYC’s David Goler shares his #1 tip to consider when running ad campaigns on streaming TV.
Here We Go! 3 Lessons in TV Advertising from the Super Mario Brothers Movie
Have you seen the new Super Mario Brothers movie yet? If not, be prepared for a spoiler: Not only do they save the world, but they can teach us a lesson or two on the importance of TV advertising.
Checking the Pulse of Today’s Healthcare Consumer: 5 Prescriptions to Ease Patient Pain Points with Marketing
Like most healthcare consumers surveyed in Checking the Pulse of Today’s Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is ready to return to in-person appointments. She’s also ready to help your healthcare brand alleviate patient pain points with prescriptive recommendations to connect with new patients and reconnect with existing patients. Here are her five remedies for healthcare brands as so many Americans return to in-person appointments
Checking the Pulse of Today’s Healthcare Consumer: 5 Marketing Takeaways
When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”
3 Advertising Takeaways from Super Bowl LVII: Linear TV Crowned Champion and the Importance of Making Emotional Connections
With more than 113 million viewers tuning into Super Bowl LVII, TEGNA’s SVP Tim Fagan, and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads, and how brands can turn these takeaways into results for their bottom line.
The BIG Game: How 12News Teams Champion Local Businesses when the Super Bowl and Open Come to Town
For two weeks, Phoenix becomes the center of the athletic universe, hosting Super Bowl LVII and the WM Phoenix Open. Michael Ogaz of TEGNA’s 12News discusses theopportunities for brands. Learn more.
Underlining the Importance of Embracing Diversity & Ditching a Limited Mindset for Black History Month – and Every Month In-Between
For Carlin Watkins, DE&I Engagement Program Manager at TEGNA, Black History Month is about recognizing the Black community’s pride and resilience. For TEGNA’s advertisers and brand partners, Black History Month is a time to recognize how special it is to be able to reach communities that, for a long time, have either been misrepresented or not represented at all.
5 Ways to Hit the Bullseye in Finding and Reaching Your Brand’s Target Audience with TEGNA
When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.
New Year, New Plan: 6 Tips to Take Your Brand Marketing Campaigns Above and Beyond with TEGNA
The new year is the perfect time to refresh your business’s marketing plan. Nancy Barre, Local Sales Manager at 11Alive, is sharing six quick tips to help business owners take their marketing campaigns above and beyond in 2023 – and how Team TEGNA can help you accomplish the goals you set.
Celebrate the Love: How a Personal Connection to Adoption Led to Something Wonderful for WFAA and the Community
Not only is November 19th National Adoption Day, but this year in Dallas and Fort Worth, it’s also Celebrate the Love Day in honor of WFAA’s program that shines a light on stories of adoption and ways the community can help. Alan Rose, Community Marketing Specialist at WFAA, shares his personal connection to adoption and why he led the creation of such a special and award-winning program.