Thought Leadership

Our survey, Mastering the Millennial Mindset of Today, uncovered data and insights about marketing to millennials. Our very own Dave Neway shares tips to market to this audience based on original research with Provoke Insights.

Take our quiz to see if you’re a Confident Parent, Free Spirit, a Glass Half-Empty, the In-Store Mom, All About Me, or an Overachiever. 

The wonderful Nicki Harkrider, Local Revenue Officer at TEGNA, joined hosts Matt Sunshine and Stephanie Downs on The Center for Sales Strategy’s Improving Sales Performance podcast to talk about the importance of fostering a culture of engagement amongst your sales teams, having and maintaining your core purpose as a sales leader, and the power of staying “resilient through the fatigue of change. Be sure to tune in! 

What is TEGNA AudienceOne and why should your brand take advantage of it? TEGNA’s Dave Neway is here to explain the pain points our new first-party audience data platform alleviates and how it will help your brand make meaningful connections with high-value customers.

The holiday season is almost upon us, which presents a huge opportunity for advertisers to capitalize on increased demand. But how can they measure how effectively these ad campaigns drive results? Find out how TEGNA Attribution measures effectiveness with key metrics and insights into campaign performance. 

In times of economic uncertainty, it’s important to remember that your company can not only survive but thrive by reacting positively to less-than-ideal circumstances. Michael Clifford, Local Sales Manager at TEGNA’s 11Alive in Atlanta, shares his key ingredients to help brands remain connected and top-of-mind with their customers when instinct may say to scale back marketing and advertising. 

Download: Under the Hood: Unlocking the Car Buyer of Today

At TEGNA, we’ve partnered with Provoke Insights to bring you Unlocking the Car Buyer of Today, a 2022 TEGNA Research Study, which profiles today’s automotive consumer sentiment and intent toward the car-buying experience. With our findings, we aim to help dealerships better understand today’s car owners and buyers and better equip them with new insights to capture the hearts and minds of this audience. Here are our 5 key takeaways.  

Back in January, TEGNA’s Dave Neway predicted that 2022 would usher in a new era in advertising, typified by increased consumer control and privacy, new habits and routines, continued collaboration between man and machine, and boundless opportunities to delight consumers at every turn. With 2022 more than halfway over, was he right? Read on as he follows up on his predictions and details the lessons learned so far.

An effective media mix is at the core of any successful campaign, just like any GM knows, you must balance your roster if you plan to win any games. Locked On’s Bryan Goldmark explains why TEGNA and Locked On have the perfect playbook in place for our partners – and why the combination of Linear TV and Podcasting can bring home the Lombardi trophy for your brand.