Thought Leadership

Diving into the world of TV advertising doesn’t need to be complicated or intimidating. We’ve enlisted the help of industry experts at TEGNA to illustrate the benefits a brand can see with TV advertising and dispel some common myths and concerns in The Ultimate Guide to TV Advertising! Thanks to our experts Jeff Beacham, Steve Chase, Bryan Goldmark, Susan Marley, Julie Mecklenburg, Dan Meyers, Dave Neway, Frank Pallino, Wes Rodda, Pat Sullivan, WGRZ, WUSA, WTSP, Locked On Podcast Network, KING, KUSA, and TEGNA.

With more than 113 million viewers tuning into Super Bowl LVII, TEGNA’s SVP Tim Fagan, and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads, and how brands can turn these takeaways into results for their bottom line.  

For two weeks, Phoenix becomes the center of the athletic universe, hosting Super Bowl LVII and the WM Phoenix Open. Michael Ogaz of TEGNA’s 12News discusses theopportunities for brands. Learn more.

For Carlin Watkins, DE&I Engagement Program Manager at TEGNA, Black History Month is about recognizing the Black community’s pride and resilience. For TEGNA’s advertisers and brand partners, Black History Month is a time to recognize how special it is to be able to reach communities that, for a long time, have either been misrepresented or not represented at all.

When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.

The new year is the perfect time to refresh your business’s marketing plan. Nancy Barre, Local Sales Manager at 11Alive, is sharing six quick tips to help business owners take their marketing campaigns above and beyond in 2023 – and how Team TEGNA can help you accomplish the goals you set.  

Not only is November 19th National Adoption Day, but this year in Dallas and Fort Worth, it’s also Celebrate the Love Day in honor of WFAA’s program that shines a light on stories of adoption and ways the community can help. Alan Rose, Community Marketing Specialist at WFAA, shares his personal connection to adoption and why he led the creation of such a special and award-winning program. 

Our survey, Mastering the Millennial Mindset of Today, uncovered data and insights about marketing to millennials. Our very own Dave Neway shares tips to market to this audience based on original research with Provoke Insights.

Take our quiz to see if you’re a Confident Parent, Free Spirit, a Glass Half-Empty, the In-Store Mom, All About Me, or an Overachiever. 

The wonderful Nicki Harkrider, Local Revenue Officer at TEGNA, joined hosts Matt Sunshine and Stephanie Downs on The Center for Sales Strategy’s Improving Sales Performance podcast to talk about the importance of fostering a culture of engagement amongst your sales teams, having and maintaining your core purpose as a sales leader, and the power of staying “resilient through the fatigue of change. Be sure to tune in!