Thought Leadership

The Olympics are big, and brands can benefit by aligning with some of the most historic and inspirational moments in sports. Here are three best practices for Olympic campaigns from the award-winning experts on #TeamTEGNA.

In looking forward to the year ahead, TEGNA’s Dave Neway predicts that 2022 will usher in a new era in advertising typified by increased consumer control and privacy, new habits and routines, continued collaboration between man and machine, and boundless opportunities to delight consumers at every turn. 

As TEGNA’s Vice President of Marketing, Meredith Conte has spoken with hundreds of our partners. As the close of 2021 draws near, she reflects on key learnings tied to data, streaming, the labor market, and the all-important trust factor.

Marketing can be scary at times, and brands can make some pretty big mistakes that can keep them up at night. Chris Fehrmann, VP of Digital Products at TEGNA is here to help by sharing tricks to avoid these mistakes, making your next marketing campaign a treat.

Brands that are connected and showcased during the Olympics have historically seen significant ROI generated and elevated their brands to new heights.” TEGNA’s Matt Ginn, Director of Enterprise, shares how advertisers can take first place on 2021’s grandest showcase of the human spirit.

Kate Kalan, Account Manager, and Media Strategist at KARE 11, shares the good things that came from being in good company in a not-so-good year. 

We lead with good intentions and deliver great outcomes.  We drive innovation to surface good data and share stories others don’t see. 

In a recent webinar for TVB titled Cross-Platform Measurement & Attribution, Jess Daigle, VP of Sales Intelligence at TEGNA, discusses how TEGNA Attribution works. She also shares how brands can effectively optimize and maximize the efficiency of current and future Broadcast, OTT, and digital ad campaigns.  

With the surge of online shopping, parcel companies are dealing with an unexpected capacity shortage that will be further exacerbated by online holiday shopping. This may be good news for local businesses who can capture consumers shopping too late in the season to take advantage of online delivery.  

Forget about fake news. A new study from IAB finds that advertising in trusted news sources – like WXIA in Atlanta – makes consumers trust and like brands more. WXIA’s Nancy Barre discusses why local news advertising is brand safe, increases trust, and drives consumers to action – and why this is excellent news for advertisers.