Thought Leadership

What is TEGNA AudienceOne and why should your brand take advantage of it? TEGNA’s Dave Neway is here to explain the pain points our new first-party audience data platform alleviates and how it will help your brand make meaningful connections with high-value customers.

In times of economic uncertainty, it’s important to remember that your company can not only survive but thrive by reacting positively to less-than-ideal circumstances. Michael Clifford, Local Sales Manager at TEGNA’s 11Alive in Atlanta, shares his key ingredients to help brands remain connected and top-of-mind with their customers when instinct may say to scale back marketing and advertising. 

Download: Under the Hood: Unlocking the Car Buyer of Today

At TEGNA, we’ve partnered with Provoke Insights to bring you Unlocking the Car Buyer of Today, a 2022 TEGNA Research Study, which profiles today’s automotive consumer sentiment and intent toward the car-buying experience. With our findings, we aim to help dealerships better understand today’s car owners and buyers and better equip them with new insights to capture the hearts and minds of this audience. Here are our 5 key takeaways.  

Back in January, TEGNA’s Dave Neway predicted that 2022 would usher in a new era in advertising, typified by increased consumer control and privacy, new habits and routines, continued collaboration between man and machine, and boundless opportunities to delight consumers at every turn. With 2022 more than halfway over, was he right? Read on as he follows up on his predictions and details the lessons learned so far.

An effective media mix is at the core of any successful campaign, just like any GM knows, you must balance your roster if you plan to win any games. Locked On’s Bryan Goldmark explains why TEGNA and Locked On have the perfect playbook in place for our partners – and why the combination of Linear TV and Podcasting can bring home the Lombardi trophy for your brand. 

With public trust, truth, and transparency top of mind for digital marketers, local news has emerged as one of the safest environments for advertisers. 11Alive’s Michael Villela discusses how local businesses can thrive by aligning content with digital news content, and how #TeamTEGNA can help.  

Speaking at a recent MediaPost panel on OTT Streaming and the advertising dollars it generates, TEGNA’s Chris Fehrmann, VP of Digital Products, details how our OTT+ apps on Roku and FireTV are giving our partners the chance to reach new viewers and add increased frequency, providing tremendous value to their media plans. 

Today’s media landscape is as competitive as ever as media companies offer more and more marketing services in order to be a “one-stop-shop” partner for their clients. Jay Donovan, Director of Digital Sales & Training at TEGNA, discusses why TEGNA is taking a different route, avoiding the famous phrase “Jack of All Trades, Master of None.”  

Editor’s Note: This article was originally posted on Cynopsis Media: Our very own Chris Fehrmann appeared in Cynopsis Media’s Morning Read to announce TEGNA’s TAG Certification Against Fraud, which validates what we have been doing from the onset: providing a brand-safe, fraud-free environment that delivers business outcomes for our advertisers.