Trend Time: Helping Consumers to Create a Financial Plan
Supply chain issues. Gas prices. Inflation. It’s no secret that many Americans are not optimistic about their financial situation in 2022. Luckily, financial brands are able to help ease some of these worries by helping consumers create a financial plan. Here’s what brands need to know.
Back-to-School Consumer Insights
School may have just let out, but it’s already time to start thinking about back-to-school shopping, as a majority of parents across the country are starting their shopping earlier than in years before. Here’s what your brand needs to know to make the grade and reach the back-to-school audience.
Trend Time: Mental Health Takes Top Priority as Travel & Tourism Return to Normal
After two years of lockdowns, travel restrictions, and uncertainty, 82% of Americans are ready to hit the road again as things continue to go back to normal. Here’s what your brand needs to know as you look to capture some of the dollars tourists will spend on travel this year.
The Future of Retail Marketing is Targeted Ads
Consumer relationships with retailers are evolving – and brand advertising in the digital space can cash in. That’s because targeted ads work. Today, 71% of consumers prefer to receive tailored ads from trusted brands vs. paying for ad blockers.
Trend Time: The Future of Veterans in the United States
There are no heroes in our country greater than our military members, veterans, and their families. Brands all across the country honor their sacrifices, but in the years to come, the military population will see a significant change in demographics. Here’s what your brand needs to know in order to honor their service in the future.
Tricks or Treats? Insights on Halloween Shopping in 2021
Halloween is just 30 days away! Are consumers planning to spend their money on tricks or treats? Find out with this all-new infographic for all the insight your brand needs for a successful spooky season.
The State of Auto 2021: A Look at the Automotive and Dealer Industry Trends
It’s no secret that the pandemic hit the auto industry hard. Production delays and chip shortages are just a few problems they had to deal with. However, the good news is that the automotive industry continues to recover as we pass the mid-point of 2021, and vehicle transaction prices are setting new records for dealers.
How Can The Tokyo Olympics Be BIG For Your Brand?
After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.