The State of Auto 2021: A Look at the Automotive and Dealer Industry Trends
It’s no secret that the pandemic hit the auto industry hard. Production delays and chip shortages are just a few problems they had to deal with. However, the good news is that the automotive industry continues to recover as we pass the mid-point of 2021, and vehicle transaction prices are setting new records for dealers.
How Can The Tokyo Olympics Be BIG For Your Brand?
After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.
TEGNA Insights: 3 Takeaways from Nielsen’s Total Audience Report
Optimism is growing as vaccinations continue to roll out across the country. This means that consumer behaviors and attitudes are dramatically changing yet again. The newly released Nielsen Total Audience Report is helping to make sense of this shift, using data from February 2021 to reflect current consumer attitudes and behaviors. “As consumers began to venture out again, brands will have an opportunity to gain …