Trend Time

School may have just let out, but it’s already time to start thinking about back-to-school shopping, as a majority of parents across the country are starting their shopping earlier than in years before. Here’s what your brand needs to know to make the grade and reach the back-to-school audience. 

After two years of lockdowns, travel restrictions, and uncertainty, 82% of Americans are ready to hit the road again as things continue to go back to normal. Here’s what your brand needs to know as you look to capture some of the dollars tourists will spend on travel this year. 

While millions of Americans have until midnight on April 18th to submit their taxes to Uncle Sam, many brands are wondering how consumers will spend their refund checks. This week’s trend time has a few answers.

Consumer relationships with retailers are evolving – and brand advertising in the digital space can cash in. That’s because targeted ads work. Today, 71% of consumers prefer to receive tailored ads from trusted brands vs. paying for ad blockers.

There are no heroes in our country greater than our military members, veterans, and their families. Brands all across the country honor their sacrifices, but in the years to come, the military population will see a significant change in demographics. Here’s what your brand needs to know in order to honor their service in the future. 

Halloween is just 30 days away! Are consumers planning to spend their money on tricks or treats? Find out with this all-new infographic for all the insight your brand needs for a successful spooky season.

To help brands gear up for the upcoming holiday season, we’re sharing insights on the ways consumers plan to shop in the last few months of 2021.

It’s no secret that the pandemic hit the auto industry hard. Production delays and chip shortages are just a few problems they had to deal with. However, the good news is that the automotive industry continues to recover as we pass the mid-point of 2021, and vehicle transaction prices are setting new records for dealers.​  

After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.