Trend Time

Trend Time: Starting the Back-to-School Consumer Journey 

School may have just let out, but it’s already time to start thinking about back-to-school shopping, as a majority of parents across the country are starting their shopping earlier than in years before. Here’s what your brand needs to know to make the grade and reach the back-to-school audience. 

Subscribe to our Newsletter

    Holiday | Trend Time
    Holiday Prep: A Look at 2021 Consumer Plans This Holiday Season

    To help brands gear up for the upcoming holiday season, we’re sharing insights on the ways consumers plan to shop in the last few months of 2021.
    Automotive | Trend Time
    The State of Auto 2021: A Look at the Automotive and Dealer Industry Trends​ 

    It’s no secret that the pandemic hit the auto industry hard. Production delays and chip shortages are just a few problems they had to deal with. However, the good news is that the automotive industry continues to recover as we pass the mid-point of 2021, and vehicle transaction prices are setting new records for dealers.​  

    9/27/21
    Power of Inspiration | Sports | Trend Time
    How Can The Tokyo Olympics Be BIG For Your Brand?

    After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.

    9/2/21
    Best Practice Tips | Broadcast | Trend Time
    TEGNA Insights: 3 Takeaways from Nielsen’s Total Audience Report

    Optimism is growing as vaccinations continue to roll out across the country. This means that consumer behaviors and attitudes are dramatically changing yet again. The newly released Nielsen Total Audience Report is helping to make sense of this shift, using data from February 2021 to reflect current consumer attitudes and behaviors.   “As consumers began to venture out again, brands will have an opportunity to gain …

    6/16/21