
TEGNA Insights: 3 Takeaways from Nielsen’s Total Audience Report
Optimism is growing as vaccinations continue to roll out across the country. This means that consumer behaviors and attitudes are dramatically changing yet again. The newly released Nielsen Total Audience Report is helping to make sense of this shift, using data from February 2021 to reflect current consumer attitudes and behaviors. “As consumers began to venture out again, brands will have an opportunity to gain …