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After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.

As we continue navigating a pandemic, the 2020 holiday season is poised to be a challenge. However, marketers and advertisers have a unique opportunity to connect with communities in a profound and meaningful way.