Trend Time: Mental Health Takes Top Priority as Travel & Tourism Return to Normal
After two years of lockdowns, travel restrictions, and uncertainty, 82% of Americans are ready to hit the road again as things continue to go back to normal. Here’s what your brand needs to know as you look to capture some of the dollars tourists will spend on travel this year.
After two years of lockdowns, travel restrictions, and uncertainty, 82% of Americans are ready to hit the road again as things continue to go back to normal. In fact, 77% of Americans are very excited to travel in 2022.
What are they excited about? Improving their mental health, Experiencing something new, and reconnecting with family and friends.
Amid the pandemic, many people have realized their mental well-being should be a top priority in their lives, and 85% of consumers surveyed by Amex Trendex agree they feel most restored after traveling. On top of that:
- 88% of consumers agree that travel helps them improve their mental health
- 62% want to go on vacation to relax and unwind
- 55% are willing to pay extra for wellness activities on future vacations
Family travel is also at the top of most Americans’ plans this year, as 44% are looking to reconnect with family and friends.
When it comes to planning these trips, Americans are planning to spend more on travel than in years past, with a budget of $4100.To stretch these dollars as far as possible, consumers are searching the web for the best deals with flexible options and loyalty programs.
How can your brand capture some of the dollars tourists will spend on travel this year?
Thousands of brands have benefitted from aligning messaging with TEGNA affiliates through broadcast, OTT, and digital platforms. Both broadcast and streaming TV advertising drive interest and awareness that kicks off the consumer journey with broad market reach to motivate action and create a spike in search.
For example, Malik Mingo of WWL’s Great Day Lousiana hosts a program called One Tank Trips which gives viewers a first-hand look at the local activities, attractions, people, and cuisine that make each area of New Orleans so special. Several brands, such as Visit Baton Rouge, The Battle House Renaissance Mobile and Spa, French Quarter Phantoms Tours, and Buccaneer State Park have partnered with One tank Trips to reach and engage potential travelers.