Building the Future with Oakwood Homes & 9News
Does your brand have a niche audience? How do you reach them with effective messages? For Oakwood Homes, an integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination.
Oakwood Homes in Colorado face unique challenges when it comes to marketing and advertising. The community and home builder face the task of attracting a broad, but niche audience. This includes “people in every stage of life” from first-time homebuyers to adults in the 55+ active communities
TEGNA’s 9News in Denver has been there to help along the way – even to surpass goals during the height of COVID – with an integrated campaign including Linear Broadcast, OTT, and digital elements. Thanks to the ability to target the right audiences and measure the results with TEGNA Attribution, Oakwood is able to see some amazing results.
“The combination of TV and OTT is great because it gets your message to the right people,” says Jennifer Kempton, Account Executive at 9News. “TV is amazing when it comes to reaching the masses through habitual programs that they watch on a daily basis, like the news, and digital is a great way to hit a more targeted audience and individuals that you deem your ideal clientele.”
Kempton adds, “It really is important to be reaching people in different ways because it’s all about getting them at the right time and the right place. When you’re reaching them on TV and while they’re surfing the internet, or while they’re streaming their favorite show, the reminder messages will get them to convert.”
And with TEGNA Attribution, it gets better. Not only can the marketing team at Oakwood prove that the company’s marketing dollars are effective in reaching the right audiences, but are also increasing website traffic and sales.
“This strategy has been a huge win for us,” says Kyleigh Shaw, former marketing manager at Oakwood Homes. “We’ve exceeded our sales goals, our website traffic jumped more than 50%, location visits increased, and virtual tour videos were up 100%.”
“Measurement and TEGNA Attribution is a game-changer when it comes to marketing,” says Kempton. “I love the fact that we are able to prove results to our clients and that I can take insights from TEGNA Attribution reports and give my best recommendation to make sure that we’re capitalizing on the marketing budget and optimizing the campaign on a continual basis.”
At TEGNA, being in good company means always having someone in your corner. If you’re looking for a media partner that always makes sure that your marketing dollars are effective, let’s get in touch.