Giving Thanks to our Partners that Fuel Team TEGNA: Our Partners
At TEGNA, we’re thankful for so many things: our people, partners, and the local businesses that help us serve the greater good of our communities, day in and day out. Here’s part one of a look back on everything good that we’re thankful for in 2022.
Serving the Greater Good: WBIR Partners with the Urban League on Shoes for School
In partnering with the Urban League of Knoxville, TEGNA’s WBIR 10News helped to supply more than 3,000 children with back-to-school supplies and loads of confidence as they head back to class. WBIR’s Marketing Director, Sarah Webster, explains why this type of cause marketing is so valuable for the kids in the community and for brands looking to amplify their social responsibility efforts and make a difference.
How Chevrolet Buick Uses TEGNA’s Auto Study to Sell Cars Amid Uncertainty
Despite supply chain issues, demand outweighing inventory, gas prices, and more, Bill Dickason (of Bill Dickason Chevrolet Buick) has partnered with TEGNA to overcome these obstacles and ultimately sell more cars. Find out how he used #TeamTEGNA’s automotive study to help fuel this growth.
Good Work: Serving Up Good Results with Fuzzy’s Taco Shop
It’s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn’t to find people who love tacos – it’s to find loyal customers who love Fuzzy’s tacos and will keep coming back for more. Here’s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.
WUSA 9 & Toyota Make Environmental History with First-of-it’s-Kind ECO9 TV News Truck
In a groundbreaking partnership with Toyota, WUSA9 introduced ECO9, the station’s first-of-its-kind eco-hybrid news car, taking TEGNA’s commitment to serving the greater good of our communities a huge step forward in the right direction.
Shopping for Solutions: How University Village Uses TEGNA’s KING 5 to Help Create Brand Awareness
Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.
Building the Future with Oakwood Homes & 9News
Does your brand have a niche audience? How do you reach them with effective messages? For Oakwood Homes, an integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination.
Nurses Week: How One Beck & Masten Buick GMC Honors our Health Care Heroes with TEGNA’s KIII
With Nurses Week, there’s an intrinsic value for us across the board,” says Melynda Lewis, General Manager of Beck & Masten Buick GMC Coastal Bend. “For me, my store, and my employees to walk into a hospital or health care facility – especially through COVID – knowing that we’ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.”
A Seat at the Table: How WLTX & JP Holley Funeral Home Celebrated Black History Month
This year for Black History Month, JP Holley Funeral Home, a Black-owned business, aligned with WLTX’s A Seat at the Table, a program amplifying and celebrating Black voices affecting change in the community. Find out how this partnership is leading to a greater understanding of why diversity, inclusion, and representation matter.
Good Work: Roaring Results With KUSA & The Wild Animal Sanctuary
With a mission to save wild and exotic animals from being euthanized and give them a lifelong home, The Wild Animal Sanctuary in Colorado, turned to Denver’s 9News to help create awareness and increase donations to help animals in need.