Good Results (Case Studies & Partnerships)

Partnering with #TeamTEGNA is like having friends and neighbors that have your best interest at heart. Striving to serve the greater good of our communities, we ensure that businesses like Audi Wilsonville, FastNewSmile, St. Hope Foundation, and Love Advertising, are growing and thriving with our end-to-end marketing solutions. But don’t take our word for it. Here’s what a handful of our partners – Dr. Riad Almasri, Traci Sanchez, Tim Miller, Brenda Love, Rodney Goodie, and Josh Kampmann – have to say about working with TEGNA’s local stations like WFAA WATN, and KHOU.

Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.

Does your brand have a niche audience? How do you reach them with effective messages? For Oakwood Homes, an integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination. 

“I have a little mantra: If a client thinks television doesn’t work, put him in the ad,” says Brenda Love, President of Love Advertising. “All of a sudden, people that they went to first grade with will be calling saying, ‘Oh, I saw you on TV.’ The power of TV and the power it has brought to our client’s business is amazing.  

“We were in a big growth spurt and we needed the ability to get out and reach those communities getting new health centers,” says Rodney Goodie, the CEO of St. Hope Foundation. “We looked at our marketing strategy and we really needed that capacity to be on a larger platform to be competitive in the market.” 

With Nurses Week, there’s an intrinsic value for us across the board,” says Melynda Lewis, General Manager of Beck & Masten Buick GMC Coastal Bend. “For me, my store, and my employees to walk into a hospital or health care facility – especially through COVID – knowing that we’ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.” 

For an auto dealer like Sam Pack’s Five Star Ford in Carrollton, Texas, standing out from the crowd is a big challenge.  Luckily, Trey Russell, the dealership’s General Manager, is in good company with TEGNA’s WFAA, and the station has helped to put Sam Pack in the top 100 dealerships in Texas. 

“Good Morning Texas, it’s like hitting the jackpot. Our office phones go absolutely insane which is exactly what we want to hear,” says Riad Almasri, Founder and prosthodontist at FastNewSmile “During consultations, I’ll ask new patients how they heard about us. They’ll say something like “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.”

This year for Black History Month, JP Holley Funeral Home, a Black-owned business, aligned with WLTX’s A Seat at the Table, a program amplifying and celebrating Black voices affecting change in the community. Find out how this partnership is leading to a greater understanding of why diversity, inclusion, and representation matter.

With a mission to save wild and exotic animals from being euthanized and give them a lifelong home, The Wild Animal Sanctuary in Colorado, turned to Denver’s 9News to help create awareness and increase donations to help animals in need.