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Attribution

What is Brand Lift & Why Should My Business Measure It?    image

What is Brand Lift & Why Should My Business Measure It?   

With TEGNA Attribution, we can deliver data for mid-and-lower-funnel KPIs - such as website traffic increases and conversions - by connecting ad viewing metrics to website traffic. By adding Brand Lift Studies to the marketing mix, we can measure the impact on top-of-funnel metrics, such as brand awareness generated from...

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    Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution image
    Attribution | Best Practice Tips | Holiday
    Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution

    The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question. 
    Cynopsis Measurement & Data Conference: Watch Jess Daigle's Attribution Session image
    Attribution | Be in good company
    Cynopsis Measurement & Data Conference: Watch Jess Daigle’s Attribution Session

    The era of set and forget media buying is over. Watch TEGNA’s Jessica Daigle and Premion’s John Vilade in Attribution – Where Are We Now? panel discussion from the June 2021 Cynopsis Measurement & Data Conference for insights on tracking the consumer journey and driving measurable outcomes.

    10/18/21
    How Brands Can See TV, OTT & Digital Marketing Dollars at Work with TEGNA Attribution image
    Attribution | Thought Leadership
    How Brands Can See TV, OTT & Digital Marketing Dollars at Work with TEGNA Attribution

    In a recent webinar for TVB titled Cross-Platform Measurement & Attribution, Jess Daigle, VP of Sales Intelligence at TEGNA, discusses how TEGNA Attribution works. She also shares how brands can effectively optimize and maximize the efficiency of current and future Broadcast, OTT, and digital ad campaigns.  

    6/23/21
    TEGNA Attribution: Great Data, Good People image
    Attribution | Be in good company
    TEGNA Attribution: Great Data, Good People

    We know what matters to your business – RESULTS, so let’s measure them! With TEGNA Attribution, we combine Great Data with Good People to give you the insights and recommendations to optimize your TV & OTT advertising and move your business forward. Let Team TEGNA show you how.

    3/1/21
    How to Measure the Effectiveness of Your Brand’s Olympic Ad Campaign with TEGNA Attribution  image
    Attribution | Power of Inspiration | Sports
    How to Measure the Effectiveness of Your Brand’s Olympic Ad Campaign with TEGNA Attribution 

    The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.

    2/11/21
    The Inspiration of Beijing: How to Harness the Power of the Olympic Games image
    Attribution | Power of Inspiration | Sports
    The Inspiration of Beijing: How to Harness the Power of the Olympic Games

    As an advertiser with TEGNA, the Olympic Games in Beijing present three unique opportunities to reach a large and engaged audience with meaningful messages that can have a big impact on your brand’s ROI.   

    11/19/20
    Connecting the Dots: How TEGNA Attribution Helps Measure Campaign Results image
    Attribution | Be in good company | Good Results (Case Studies & Partnerships) | OTT
    Connecting the Dots: How TEGNA Attribution Helps Measure Campaign Results

    TEGNA Attribution is the most complete broadcast and OTT attribution solution available today to help advertisers connect the dots between their campaigns and its results, allowing them to make better decisions on spending their ad dollars in the future, maximizing campaign outcomes.

    10/27/20