Attribution

Local is entering a new era. image

Local is entering a new era.

Local streaming consumption continues to surge, reshaping how audiences discover content and how brands earn attention. At the same time, broadcast television remains a critical foundation for delivering scale, credibility, and shared moments that resonate in our communities. The most effective strategies today don’t choose between the two. They bring...
Measure the Impact of Your Holiday Ad Campaign with TEGNA Attribution  image
Attribution | Thought Leadership
Measure the Impact of Your Holiday Ad Campaign with TEGNA Attribution 

The holiday season is almost upon us, which presents a huge opportunity for advertisers to capitalize on increased demand. But how can they measure how effectively these ad campaigns drive results? Find out how TEGNA Attribution measures effectiveness with key metrics and insights into campaign performance. 

Shopping for Solutions: How University Village Uses TEGNA’s KING 5 to Help Create Brand Awareness   image
Attribution | Broadcast | Good Results (Case Studies & Partnerships) | Retail
Shopping for Solutions: How University Village Uses TEGNA’s KING 5 to Help Create Brand Awareness  

Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.

10/7/22
Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution image
Attribution | Best Practice Tips | Holiday
Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution

The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question. 

5/30/22
How Brands Can See TV, OTT & Digital Marketing Dollars at Work with TEGNA Attribution image
Attribution | Thought Leadership
How Brands Can See TV, OTT & Digital Marketing Dollars at Work with TEGNA Attribution

In a recent webinar for TVB titled Cross-Platform Measurement & Attribution, Jess Daigle, VP of Sales Intelligence at TEGNA, discusses how TEGNA Attribution works. She also shares how brands can effectively optimize and maximize the efficiency of current and future Broadcast, OTT, and digital ad campaigns.  

10/18/21