Attribution

As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year. 

The holiday season is almost upon us, which presents a huge opportunity for advertisers to capitalize on increased demand. But how can they measure how effectively these ad campaigns drive results? Find out how TEGNA Attribution measures effectiveness with key metrics and insights into campaign performance. 

It’s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn’t to find people who love tacos – it’s to find loyal customers who love Fuzzy’s tacos and will keep coming back for more. Here’s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.

Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.

The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question. 

The era of set and forget media buying is over. Watch TEGNA’s Jessica Daigle and Premion’s John Vilade in Attribution – Where Are We Now? panel discussion from the June 2021 Cynopsis Measurement & Data Conference for insights on tracking the consumer journey and driving measurable outcomes.

In a recent webinar for TVB titled Cross-Platform Measurement & Attribution, Jess Daigle, VP of Sales Intelligence at TEGNA, discusses how TEGNA Attribution works. She also shares how brands can effectively optimize and maximize the efficiency of current and future Broadcast, OTT, and digital ad campaigns.  

We know what matters to your business – RESULTS, so let’s measure them! With TEGNA Attribution, we combine Great Data with Good People to give you the insights and recommendations to optimize your TV & OTT advertising and move your business forward. Let Team TEGNA show you how.

The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.