2023 Advertising Trends: 10 Ways to Adjust Your Strategy
As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year.
Measure the Impact of Your Holiday Ad Campaign with TEGNA Attribution
The holiday season is almost upon us, which presents a huge opportunity for advertisers to capitalize on increased demand. But how can they measure how effectively these ad campaigns drive results? Find out how TEGNA Attribution measures effectiveness with key metrics and insights into campaign performance.
Good Work: Serving Up Good Results with Fuzzy’s Taco Shop
It’s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn’t to find people who love tacos – it’s to find loyal customers who love Fuzzy’s tacos and will keep coming back for more. Here’s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.
TEGNA Attribution: A New Level of Certainty in Advertising
Running a business takes passion, persistence, and a perpetual focus on performance. From your friends at TEGNA comes a new level of certainty in advertising – a measurement solution that shows the results you’re getting from every marketing dollar you spend. TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns …
Shopping for Solutions: How University Village Uses TEGNA’s KING 5 to Help Create Brand Awareness
Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.
Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution
The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.
Cynopsis Measurement & Data Conference: Watch Jess Daigle’s Attribution Session
The era of set and forget media buying is over. Watch TEGNA’s Jessica Daigle and Premion’s John Vilade in Attribution – Where Are We Now? panel discussion from the June 2021 Cynopsis Measurement & Data Conference for insights on tracking the consumer journey and driving measurable outcomes.
How Brands Can See TV, OTT & Digital Marketing Dollars at Work with TEGNA Attribution
In a recent webinar for TVB titled Cross-Platform Measurement & Attribution, Jess Daigle, VP of Sales Intelligence at TEGNA, discusses how TEGNA Attribution works. She also shares how brands can effectively optimize and maximize the efficiency of current and future Broadcast, OTT, and digital ad campaigns.
TEGNA Attribution: Great Data, Good People
We know what matters to your business – RESULTS, so let’s measure them! With TEGNA Attribution, we combine Great Data with Good People to give you the insights and recommendations to optimize your TV & OTT advertising and move your business forward. Let Team TEGNA show you how.
How to Measure the Effectiveness of Your Brand’s Olympic Ad Campaign with TEGNA Attribution
The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.