Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution
The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.
Cynopsis Measurement & Data Conference: Watch Jess Daigle’s Attribution Session
The era of set and forget media buying is over. Watch TEGNA’s Jessica Daigle and Premion’s John Vilade in Attribution – Where Are We Now? panel discussion from the June 2021 Cynopsis Measurement & Data Conference for insights on tracking the consumer journey and driving measurable outcomes.
How Brands Can See TV, OTT & Digital Marketing Dollars at Work with TEGNA Attribution
In a recent webinar for TVB titled Cross-Platform Measurement & Attribution, Jess Daigle, VP of Sales Intelligence at TEGNA, discusses how TEGNA Attribution works. She also shares how brands can effectively optimize and maximize the efficiency of current and future Broadcast, OTT, and digital ad campaigns.
TEGNA Attribution: Great Data, Good People
We know what matters to your business – RESULTS, so let’s measure them! With TEGNA Attribution, we combine Great Data with Good People to give you the insights and recommendations to optimize your TV & OTT advertising and move your business forward. Let Team TEGNA show you how.
How to Measure the Effectiveness of Your Brand’s Olympic Ad Campaign with TEGNA Attribution
The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.
The Inspiration of Beijing: How to Harness the Power of the Olympic Games
As an advertiser with TEGNA, the Olympic Games in Beijing present three unique opportunities to reach a large and engaged audience with meaningful messages that can have a big impact on your brand’s ROI.
Connecting the Dots: How TEGNA Attribution Helps Measure Campaign Results
TEGNA Attribution is the most complete broadcast and OTT attribution solution available today to help advertisers connect the dots between their campaigns and its results, allowing them to make better decisions on spending their ad dollars in the future, maximizing campaign outcomes.