Local is entering a new era.
Local streaming consumption continues to surge, reshaping how audiences discover content and how brands earn attention. At the same time, broadcast television remains a critical foundation for delivering scale, credibility, and shared moments that resonate in our communities. The most effective strategies today don’t choose between the two. They bring them together.
That shift is redefining what local advertising looks like in 2026.
As viewing habits evolve, TEGNA is meeting audiences where they are by significantly expanding its local streaming footprint—without losing the power of broadcast.
- 100+ hours of daily local news programming added across 50+ markets, streaming alongside linear broadcasts
- Expanded coverage of severe weather and breaking news, when attention is highest
- More original content, including sports analysis and in-depth community reporting
- Always-on local environments that mirror how audiences actually consume media today
What It Means For Advertisers
For advertisers, this expansion means something simple but powerful: more high-attention moments, more reach across screens, and more opportunities to make an impact in trusted local contexts.
Looking ahead, 2026 is shaping up to be local streaming’s biggest year yet. As streaming audiences grow and local content investment accelerates, the brands that show up early will be best positioned to benefit from scale, credibility, and performance working together.
This is what the next generation of local advertising looks like.
Explore How Today’s Local Strategy is Being Built
Contact your TEGNA station representative or visit us to learn more.
