Giving Thanks to our Partners that Fuel Team TEGNA: Our Partners
At TEGNA, we’re thankful for so many things: our people, partners, and the local businesses that help us serve the greater good of our communities, day in and day out. Here’s part one of a look back on everything good that we’re thankful for in 2022.
Partnering with #TeamTEGNA is like having friends that have your best interest at heart. Striving to serve the greater good of our communities, we ensure that businesses are growing and thriving with our end-to-end marketing solutions. But don’t take our word for it. Here’s what a handful of our partners have to say.
Despite supply chain issues, demand outweighing inventory, gas prices, and more, Bill Dickason (of Bill Dickason Chevrolet Buick) has partnered with TEGNA to overcome these obstacles and ultimately sell more cars. Find out how he used #TeamTEGNA’s automotive study to help fuel this growth for his business.
“Our job at the CT Office of the Arts is to foster the creative ecosystem,” says Liz Shapiro at the CT Dept. of Economic and Community Development, Office of the Arts. “The community of artists and creative workers in the state is big, and we want to see those numbers continue growing.” She adds, “TEGNA and FOX61 are perfect partners because they have a broad audience reach, can help to target our message, and to report back to let us know who is watching and how effective the campaign is.” Read on for more details.
With a mission to save wild and exotic animals from being euthanized and give them a lifelong home, The Wild Animal Sanctuary in Colorado turned to Denver’s 9News to help create awareness and increase donations to help animals in need. “This type of brand awareness campaign not only increased our website and page visits, but it’s also driven hundreds of people, per day, out here to the sanctuary in person, and that’s really the best way to kind of get educated about our mission and what we do,” says McCormick. Watch the video to learn more about the campaign.
This year for Black History Month, JP Holley Funeral Home, a Black-owned business, aligned with WLTX’s A Seat at the Table, a program amplifying and celebrating Black voices affecting change in the community. Find out how this partnership leads to a greater understanding of why diversity, inclusion, and representation matter.
In partnering with the Urban League of Knoxville, TEGNA’s WBIR 10News helped to supply more than 3,000 children with back-to-school supplies and loads of confidence as they head back to class. WBIR’s Marketing Director, Sarah Webster, explains why this type of cause marketing is so valuable for the kids in the community. Read on.
Tim Miller, General Manager at Honda of Seattle, likes to try a little bit of everything regarding marketing his dealership. He’s experimented with everything from email campaigns to local media campaigns, but not all campaigns deliver the same results. That’s where TEGNA comes in. “I think I know what our customers want, what they need. But with TEGNA Attribution, we can find out what works. We can constantly tweak it, try new ideas, and see what the market is really receptive to,” says Miller. Watch the video to see the results.
Does your brand have a niche audience? How do you reach them with effective messages? An integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination for Oakwood Homes. Read on to learn more.
Since the late 1950s, University Village, an outdoor shopping center in Seattle, has been through many changes – especially in the marketing and advertising space. Today, Allison Barrett, University Village’s Marketing Director, employs a mix of Broadcast, OTT, and TEGNA Attribution to drive shoppers to its summer concert series, seasonal holiday activations, and local businesses. Click here.
With Nurses Week, there’s an intrinsic value for us across the board,” says Melynda Lewis, General Manager of Beck & Masten Buick GMC Coastal Bend. “For me, my store, and my employees to walk into a hospital or health care facility – especially through COVID – knowing that we’ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.” Find out how else the campaign helped the dealership with brand awareness.